Emirates, Air Canada battle escalates
November 12, 2010 | 16:09
MARKUS ERMISCH | QMI Agency
In yet another round of Emirates Airline’s battle for more landing slots in Canada, the Middle Eastern airline is resorting to “busting myths.”
The carrier has hired public relations firm Temple Scott Associates Inc, which specializes in government relations, to do the busting for them.
On Friday, the PR firm, fired off a two-page press release, packed with facts and figures aimed at attacking seven “myths” spread during the increasingly acrimonious battle between the United Arab Emirates carrier on the one hand and Ottawa and Air Canada on the other.
“While Emirates respects the government’s recent decision to deny additional flights, we must rebut the myths of Air Canada in its attempt to deny choice to Canadian consumers and protect itself from fair and reasonable competition,” the release says.
Emirates, currently restricted to three flights a week from Dubai to Toronto, has been trying for years to fly daily into some of Canada’s largest airports, including Calgary. Ottawa has denied the request for more landing slots, considerably chilling the relationship between the two countries. Air Canada, meanwhile, has attacked Emirates, claiming that the airline is subsidized and seeking to divert traffic over its hub in Dubai.
Not so, says Emirates.
“By securing daily flights to Toronto, Calgary and Vancouver, Emirates is seeking to fill significant unmet two-way demand between Canada and Dubai, the Middle East, Africa and the Asian subcontinent, all regions for the most part ignored by Air Canada,” says Emirates.
People travelling to these regions from Canada currently have to fly through major European airports, including Frankfurt, the major hub for Air Canada partner Lufthansa. Demand for service to Asia and Africa is high, as Canada is home to many immigrants who regularly visit these parts of the world. Demand for direct service is also high between Calgary and Dubai because of oil and gas industry links.
“(Air Canada) would rather its passengers be diverted through hubs in Europe to access these destinations, no matter how inconvenient, costly or time-consuming,” Emirates says. “Why should Canadian consumers be dictated to by the narrow interests of Air Canada and its fellow Star Alliance member Lufthansa?”
The government of Alberta has said it supports direct flights between Calgary and Dubai. Former Calgary mayor Dave Bronconnier, too, has spoken in support of the service.
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