Posted Nov 6, 2010, 2:47 PM
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Home of Hyperchange
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Join Date: Sep 2006
Location: Dynamic City, Alberta
Posts: 17,568
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Choice quote from the article (for me anyway):
Quote:
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Now the communications mamager of an official team, Einarson imagined a street corner at the height of the election, with several established aldermen clamouring for the top job. "We needed something to stand out on that corner." He built a website, which was originally blue and gold. "I hated those colours," he said, and so, for no other reason than the knowledge that no other campaign would pick it, the scout looked into the colour purple's political implications. In U.S. elections, swing states are often marked by purple, which struck Einarson as appropriate. Then it dawned on him. You make purple by mixing blue and red, the colours that traditionally represent the left and the right. This would become symbolic of the apolitical volunteers who would come to work on the campaign, many of whom were a little right on the spectrum on certain issues, and a little left on others.
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I hinted towards this a while back; good to see my intuition wasn't completely wasted. Such is the way when writing forum posts in full sentences. *drinks more latte*
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