http://online.wsj.com/article/BT-CO-20101004-710637.html
WestJet Airlines Ltd. said Monday it inked its first code-share arrangement with Hong Kong's Cathay Pacific Airways Ltd., a key deal as Canada's low-cost carrier seeks to tap international markets.
Their accord comes six months after Dallas-based Southwest Airlines Co. (LUV) backed out of a code-share arrangement with WestJet, which wants to pursue an alliance with a U.S. airline. Calgary-based WestJet, which models itself after Southwest, struck a code-share deal with Southwest in July 2008 but it was never implemented.
Code-sharing, which enables an airline to sell seats, under its own name, on another carrier's flight, is important for WestJet, which needs to expand into overseas markets to grow its business. Its own fleet of Boeing 737 Next Generation planes lack transoceanic range.