Posted Jun 29, 2010, 9:41 PM
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In Love With YVRthing
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Join Date: Jan 2007
Location: Chicago:Vancouver
Posts: 441
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Quote:
Originally Posted by SpongeG
whats so great about an apple flagship?
its no greater than a normal store other than size
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Actually, that's untrue. Apple flagships are known to have much, much higher $/sq. ft revenue than other stores of the type or size. For example:
Quote:
Time for some perspective. Apple is in a curious retail niche, because all the products are a) consumer electronics, and b) virtually all Apple, all the time. Finding an equivalent for comparison is difficult. For example, I checked the 10-Ks of Verizon, T-Mobile, and Sprint Nextel, as three enterprises with retail stores that focused on company brands, but couldn’t get retail sales breakouts.
So I checked Best Buy’s last annual report. What I found was surprising in comparison.
At the end of its FY2009, the company had 1,023 stores and average per-store annual revenues of $34.2 million. Clearly that’s a lot higher than Apple, but consider that Best Buy has far more brands and categories and, as important, generally a lot more retail space per location — about 39,000 sq. ft. That compares with about 6,000 sq. ft. for Apple’s stores. In other words, the average Best Buy has annual sales per square foot of about $876. For Apple stores, even using the lower $27.7 million figure I calculated above, that would be a staggering $4,616 annual sales per square foot. Now let’s make some outrageous assumptions – that there are enough high-flying Apple locations that the average per-store annual sales are only $20 million. That would still be well over $3,000 a square foot.
Jeez. No wonder they keep the stores around. I’m sure it leaves most any retail executive uncontrollably salivating.
Now for one more comparison. I looked up the FY2008 annual report of the Neiman Marcus Group, which operates the luxury department stores. Here’s the picture, in short:
* 40 There are 40 Neiman Marcus-branded stores.
* Those stores represented 71.2 percent of the company’s $4.6 billion annual revenue, or about $3.28 billion.
* The 40 stores have an aggregate area of 5,442,000 square feet.
Do the arithmetic and you get $602 per square foot annual sales. The chain doesn’t even match Best Buy, let alone Apple, which may be in . Although a reference from 2005, apparently the top retail space in a high end mall was reaching $1,600 per square foot. That’s still nothing in comparison.
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Source Link: http://industry.bnet.com/technology/10002004/apple-stores-still-king-of-retail-selling/
The 5th Avenue NY flagship (while a standout, to be sure) does $440 million dollars of business a year ( $45,000/sq ft). A comparison to Canadian upscale retail: Holt Renfrew averages $950/sq. ft.
Source Link: http://www.canada.com/vancouversun/news/business/story.html?id=c87bf747-cf1c-44c9-a8dd-23ba517b9a0f
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