Entrepreneur Ecklund buys Mustard Festival
By Kevin Werner, News Staff
Business
Jan 28, 2010
http://www.hamiltonmountainnews.com/news/article/201151
Mountain entrepreneur Chris Ecklund has recently purchased the 12-year old downtown Mustard Festival.
Ecklund said the Hamilton International Village BIA board of directors recently gave the approval to sell the festival to Ecklund. The local businessman, who has been selling Hamilton as the City of Waterfalls, through his website, and by other means, would not disclose the price tag for the festival.
“It gives me another opportunity to promote Hamilton to the rest of the world,” said Ecklund. “You know me, you either go big or you go home.”
Ecklund said he had a few ideas to make the festival a destination for visitors and at the same time show people how great Hamilton has become.
The Mustard Festival finished its 12th year in 2009, attracting about 15,000 people over the three-day period over the Labour Day weekend.
The festival began in 1998 and is held every year at the Ferguson Station on Ferguson Avenue North between King Street East and King William Street in downtown Hamilton.
The festival recognizes Hamilton as home to G. S. Dunn and Co., world’s largest miller of dry mustard. The event attracts the areas top blues and jazz acts, including the Toronto All- Star Big Band, and Hamilton’s own Sonny Del Rio, and hosts a wide-variety of activities including cooking demonstrations with celebrity chefs, an assortment of food booths that uses mustard in their food, an arts and crafts section, and a kids carnival area.