Ski Utah boss predicts 3 percent growth this winter
Economy » Upturn in indicators could mean better year for resorts.
By Mike Gorrell
The Salt Lake Tribune
Updated: 11/10/2009 05:48:05 PM MST
Skiers enjoy a run at Solitude's Ski Resort Monday Nov 9, 2009. Solitude has the Moonbeam Express lift and the Link lift running that accesses the lower runs at the ski area. (Steve Grifffin / The Salt Lake Tribune)This being "the year of the deal," Ski Utah President Nathan Rafferty predicted Tuesday that skier-day totals will reverse last winter's downturn and climb 3 percent this season.
"We are boldly optimistic about this coming season," said Rafferty, who runs the marketing operation for the state's 13 active resorts. "We feel strongly that [3 percent] can be a reality."
Although it's clearly still a time when "everybody is watching their dollars and cents," he said, economic indicators breed confidence that the worst days of the recession are past, enabling more people to indulge in their passion for skiing or snowboarding -- contributing to a $1 billion-per-year industry in Utah.
Continued here
http://www.sltrib.com/business/ci_13756762