Nothing screams fun and exciting more than BYU. Kind of on topic:
I think the U, City and main street bars and restaurants should start sponsoring tailgate pre and post parties after U games on Main. Close of the street between 200-300 S, run trax for free to and from the stadium, have live music on the street etc. They could coordinate it with a continuation of the Gallivan concerts that run through August. Have it be the pigskin concert series on Sat. afternoons and evenings.