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  #1  
Old Posted Aug 19, 2009, 4:10 AM
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Rogge makes first VANOC criticism

We went without a single public criticism from the IOC in almost 7 years....pretty good, and the thing being noted is not even true!




Rogge notes the low profile of the 2010 Games


The Globe and MailBy Rod Mickleburgh, The Globe and Mail Posted Monday, August 17, 2009 11:13 PM ET

There was no six-month countdown party, public events are few and far between, and the streets of Vancouver remain virtually bare of Olympic paraphernalia.

Now, with just 178 days to go before the glittering opening ceremonies of the 2010 Winter Games, the top man at the International Olympic Committee has criticized local organizers for not doing more to promote the event.

In an interview with the respected online publication Around the Rings, Switzerland-based IOC president Jacques Rogge did not dispute a suggestion that the 2010 Games have a very low profile.

"I agree ... that a bit more promotion would be useful," Mr. Rogge said. He added that the issue will definitely be on the agenda when the IOC committee scrutinizing preparations for the 2010 Games comes to Vancouver for a look next week.


His remarks came to light just as officials reported record registration for the 1,300 spots at the provincially funded International Media Centre in downtown Vancouver for journalists not accredited to cover the Olympics. Another 10,000 journalists from around the world have already signed up for the official Main Press Centre on the city's waterfront.

Indeed, VANOC president John Furlong seemed perplexed by Mr. Rogge's criticism.

"It may have been an awkward question. ... I really don't believe the question [to Mr. Rogge] was rooted in fact," Mr. Furlong said yesterday. "We have an extraordinary amount going on globally."


VANOC officials pointed out that the 2010 Olympic website received more than two million hits from outside Canada last year, VANOC has hosted more than 50 visits from international media in the past three months, and Olympic mascots have already made appearances in China, South Korea, Japan and Australia as part of heavy-duty tourism promotions.

"I don't believe we are in any different position from any other Games at the same time [as far as promotion is concerned]," Mr. Furlong said.

In fact, the perception that the 2010 Olympics have a low profile may be fuelled by VANOC's own success, he surmised. "The project has not been plagued by the kind of things that put you on the front page ... venues not being finished on time, budget over-runs, that sort of thing."


Mr. Furlong did not deny, however, that budget struggles, rooted in the current recession, are making it difficult for organizers to prepare for the Games. Frills and extras are out the window.

"But I'm not sure anything that's happened so far will have changed the commitments we have made internationally," he said. "Look at the pressure for media. We are not going to be able to cope with the numbers [at the unaccredited centre], so that's pretty extraordinary."

The IOC, itself, is causing financial problems for VANOC since it has not yet delivered on $30-million in sponsorship commitments because of a dearth of corporate global sponsors.

As for the lack of a six-months-to-go celebration, Mr. Furlong said those kind of events are not all that necessary. "They are more to pat your own team on the back, celebrate with the volunteers and remind the local population, which is already well aware of the Olympics."

He said the beginning of the torch relay is traditionally when national and international attention begins to focus seriously on the coming Olympics. The 2010 torch is scheduled to be lit Oct. 22 in Greece.

Vancouver streets, meanwhile, will start to take on an Olympic look around the same time, according to Councillor Geoff Meggs. "Some buildings will be wrapped with Olympic themes, the Olympic Village will be handed over, and we'll begin to see banners," Mr. Meggs said, contending that such measures enhance the Olympic experience for visitors. "When you invite everyone here, you've got to make sure they have a good time."





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every other commercial has something to do with the Olympics, every paper I read has mentioned them once or twice a week for the last couple of months. Our main news networks have nightly and weekly stories based on the Olympics and Canadian Olympic Hopefuls, every Olympic related story gets top billing. The Olympics are coming, the majority of Canadians know this and care.
     
     
  #2  
Old Posted Aug 19, 2009, 4:15 AM
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Hmm, what's these Olympics and when are they?
     
     
  #3  
Old Posted Aug 19, 2009, 4:25 AM
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Wait, we're the one's hosting the Olympics??

I thought it was Vancouver Washington's time to shine.

That referendum makes a lot more sense now too.
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  #4  
Old Posted Aug 19, 2009, 5:04 AM
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"British Vancouver" - Regis @ CTV news today
     
     
  #5  
Old Posted Aug 22, 2009, 7:34 AM
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Tamara Taggart did an EXCELLENT job promoting the Olympic games for us today on the show. High profile show and what a plug.

She presented Regis with a Quatchi doll and he knew exactly what it was fro the beginning. Sure he may have been told but he usually plays dumb but not this time. And pretty much all the time she would save 'CTV Vancouver' and not jsut 'VAncouver'........some one's looking for a promotion, haha.
     
     
  #6  
Old Posted Aug 22, 2009, 3:47 PM
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^ I saw that. i was surprised when Regis said that we had a "beautiful skyline". last time he was here was in 1997. coming from a new yorker, that says something.

they interviewed Renee Zellweger and Tamara asked what her favorite part of Vancouver was (she filmed a couple movies here) and her response: HASTINGS Street!! LOL. She said "I have never, ever, in my life, seen such an eclectic group of people anywhere. ever". She meant it in a good way. Tamara looked completely dumbfounded. haha

as for Rogge's statement, it's summer. it would be foolish to start heavy on the marketing since no one is in that mindset. just wait til fall hits.
     
     
  #7  
Old Posted Aug 22, 2009, 7:23 PM
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Quote:
Originally Posted by ravman View Post
"British Vancouver" - Regis @ CTV news today
Don't worry - at least New Yorkers know some things about Vancouver, even if they get screw up sometimes. Texans, on the other hand, don't even know our city exists.
     
     
  #8  
Old Posted Aug 23, 2009, 6:18 PM
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IOC to meet in Vancouver for last pre-Games check in

By JEFF LEE, Vancouver Sun
August 23, 2009 10:01 AM

The International Olympic Committee commission overseeing the preparation for the 2010 Winter Olympics will meet in Vancouver this week for the last time before the Games begin in February.

With six months to go before the Opening Ceremony, much of the critical work for the Games has already been taken care of and what remains now is mostly “I-dotting and T-crossing,” according to Vanoc spokeswoman Renee Smith-Valade.

But over the next three days the commission will meet with Vanoc staff and approve last-minute changes. Certain contentious issues that have been problematic for Vanoc – such as the IOC’s inability so far to sign the last two “TOP” sponsors – are not expected to be resolved at the meeting.

Vanoc, which was hit hard by the recession and cut back much of its services or transferred them to other partners, is at least $40 million short in its operating budget. Three-quarters of that is money it had budgeted it would receive from two international sponsors the IOC was expected to sign for its “The Olympic Program” sponsorship category. It also has about $10 million in unsold billboard advertising space.

Smith-Valade said Vanoc and the IOC have been in regular discussions about the vacant sponsorship categories and she doesn’t expect any resolution at the coordination commission meeting.

However, Vanoc is expecting to get approval from the IOC for a number of cost-cutting measures that will help its bottom line. As one example, Smith-Valade said her own department has proposed changing the method for printing the final report to the IOC that Vanoc is obliged to produce after the Games. By altering some materials and including some information in electronic form, Vanoc will save “hundreds of thousands of dollars” in production and shipping costs, she said.

When the commission met in Vancouver in April, chairman Rene Fasel complimented Vanoc on its work but also warned that it "cannot rest on its laurels." The IOC was aware of Vanoc’s precarious financial position and its need to cut where necessary. It was at that meeting that Vanoc CEO John Furlong for the first time acknowledged the committee was no longer projecting that it would have a financial surplus, as had been the case at the 1988 Calgary Winter Olympics.

The IOC also put pressure on Vanoc to reverse a decision to scrap nightly medal ceremonies in Whistler. Vanoc wanted to simply give athletes their medals at the field of play, something Whistler officials said would take a lot of fun out of resort’s plans for nightly entertainment. Eventually plans for the $17.8 million medals plaza went ahead, with $10 million in federal funding, $6.8 million from Vanoc and $1 million from the resort municipality.

The commission is also expected to ask how the sudden death Thursday of Leo Obstbaum, Vanoc’s 40-year-old director of design, will affect the last preparations for the Games. Obstbaum was credited with being the driving force behind much of Vanoc’s look, including the mascots, the overall imagery of the Games, and the yet-to-be-unveiled Olympic and Paralympic athletes’ medals.

The commission, headed by Rene Fasel, the president of the International Ice Hockey Federation, was appointed in 2003. It made its first visit to Vancouver in April, 2004. At times the full membership held meetings in Vancouver. However, after Vanoc surprised the IOC at the speed with which it was building venues and signing sponsors, the IOC downgraded many of its visits to project reviews involving Fasel and IOC Olympic Games Executive Director Gilbert Felli.

The meeting will also feature a contingent of observers from the 2014 Sochi Organizing Committee, including CEO Dmitry Chernyshenko. Sochi’s construction program is well underway and it recently signed a $100 million sponsorship deal with Aeroflot, the Russian national airline.

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