So I just got back home after my regular summer visit to Portland to see the family. One of the things we did as a family unit was go down to the Pearl District one afternoon and do the Street of Dreams home tour in all of those penthouse condos that no one wants to buy any more. And my overall opinion of the event and the concept was not good, although it was really funny to live through.
The first problem we had with the Street of Dreams being held in an urban environment instead of the usual suburban McMansion setting was a logistical one. Try and get two dozen people to cram into a small condo lobby and get into an elevator all at one time, and you can imagine the frenzy. Now try that with
six dozen people all at one time, and you've got switchback queues through stuffy elevator lobbies with cranky people pushing their way into overloaded and airless elevator cars. Not fun. Not stylish. Not gracious. Not good.
Once up in the sky and in the hallway, you are asked to take your shoes off before you are allowed into the condos. That just caused more frenzy, big piles of shoes in the hallways, lots of West Hills Housewives being very grumpy about the whole process, and no one having any fun. (Except for my family, who found the whole thing so absurd as to be hilariously funny, especially when all the cranky housewives started bitching about it loudly.)
But then after all that hassle the payoff was lame. The units were decorated merely nice, and of course taste and style is a personally subjective thing. But none of these units were
"WOW!" type design, or cutting edge style, or unlike anything you've seen before. They were all just varying degrees of nice model units on display, but with way too many people crowding through them all. Here in Orange County this past spring they held a similar event at a condo tower that can't sell any of the units and local OC designers went in and decorated five of the penthouses to the max; we're talking custom leather flooring (yes, leather
floors), 15 foot tall leaded glass mirrors, coffee tables made out of plasma screen TV's, and custom furniture and design pieces unlike anything you've seen before. And you didn't have to take your shoes off.
But the Pearl District units were just sort of basic two bedroom plus den apartments with some wallpaper, maybe a few art pieces, and a trip to Design Within Reach for some chairs. Nothing was cutting edge or experimental, and nothing was worthy of the 2.0+ Million dollar price tags they are asking for these Pearl units. A 2 or 2.5 Million dollar penthouse deserves some ultraluxe furnishings, but apparently Street of Dreams couldn't get a designer to shell out any money. They really didn't do much with any of these units beyond basic decor and furniture items and a few candles or vases on the tables, although some of them had great views. A real let down overall.
There were so many people grumbling about the logistics and the lines and waiting and the stuffy lobbies that I wouldn't be surprised if they never tried this event in the Pearl District ever again. We did take the time to walk around the Pearl District a bit, and had a nice family dinner at a rather empty BlueHour on Wednesday evening.
Then on Thursday night I was back in the Pearl District for the First Thursday festivities and dinner with some old friends, the obligatory trip to Powell's, late cocktails, etc. The neighborhood was much busier on Thursday. And I was reminded how white, white,
white Portland is, and especially the Pearl District demographic is. We're talking lilly, lilly white crowds here for First Thursday. All looking very alike, very formulaic, very cookie cutter. And did I mention WHITE?! Man, would it kill them to get some folks of color to move there, or at least go to dinner there once in awhile? It was so white and clone-like, it was creepy.
Overall a letdown for the peek at the penthouses of the Pearl District, even if I could afford the 2.5 Million dollar examples from the 2009 Street of Dreams.