Olympic sponsor Air Canada unveils huge Games ad on Boeing 777

SpongeG · #1 Posted **Jul 10, 2009, 3:41 AM**

Olympic sponsor Air Canada unveils huge Games ad on Boeing 777

It's one of the biggest shows on earth, so why not have one of the biggest ads to promote the Vancouver 2010 Games?

Olympic sponsor Air Canada officially unveiled its Olympic-themed airplane Wednesday, a behemoth of a Boeing 777 painted in bright Games colours and images.

Air Canada's Chief Executive Officer Calin Rovinescu called the Olympic plane an unparalleled advertising opportunity in a tough economic climate.

The airline is one of several major Games sponsors struggling in the current economy and is seeking to earn millions of dollars to bolster its bottom line.

Much of the airline's contribution to the Olympics will be in services, such as a new program giving athletes the same perks as first-class customers.

The Olympic plane will be used for long-haul trips, potentially on routes between Europe and Vancouver that would be added specifically for the Games.

Air Canada's Olympic-themed Boeing 777 was unveiled in Vancouver Wednesday. (Courtesty of Air Canada)

http://www.cbc.ca/canada/british-columbia/story/2009/07/08/bc-air-canada-olympic-plane.html

comments (some of the 30)

Quote:

Story comments (30)
Sort: Most recent | First to last | Agreed
lowermainlandbob wrote:
Posted 2009/07/09
at 12:35 PM ETHardydickins wrote: as amatter of fact ,,boycott anything that has the owelympic logo ,,now and well into the future,,they deserve our attention

OK so let's see.....so far 19 have read that post and 11 agreed. Let's go really crazy and say that 50 will end up agreeing with your boycott idea.

OMG, what will they do without those 50 people.070Agree 7DisagreePolicy Report abuseMrMason wrote:
Posted 2009/07/09
at 11:25 AM ETGee Air Canada... way to go all out! You need to take a few lessons from other carriers who know how to properly dress up a large airliner. That advertisement looks cheap and simply tacked on without much thought or effort.

Considering your financial condition, was this really a suitable use of money?575Agree 7DisagreePolicy Report abuseDuckDodgers24.5 wrote:
Posted 2009/07/09
at 9:43 AM ETSoooo ... all Air Canada passengers are now unwilling or unwitting promoters of the 2010 Games?

Who's going to see it at 31,000 feet?

Pathetic ... Advertising for an egotistical, corrupt, socially parasitic event ... typical Air Canada ... any way to make a buck.

it looks ridiculous,it may get denied entry in other countries though.

If Air Canada thinks that ads promoting the Olympics is going to save its rear, then they truly underestimate the hatred Canadians have for this airlin or the power of word of mouth.

GOOD GRIEF PEOPLE! Whats wrong with you? What is wrong with an airline or any business for that matter trying to make a buck. That is the reason business are there, to make a profit. And these silly pathetic little comments masquerading as earth moving social commentarries,,,,,,OH PPPLLLEEEZZZE!111911Agree 19DisagreePolicy Report abusehardydickins wrote:
Posted 2009/07/09
at 8:50 AM ETthere goes 3/4 of their customer base,,this ought to ensure they stay grounded for good,,,,,,perfect141114Agree 11DisagreePolicy Report abusesoundspeed wrote:
Posted 2009/07/09
at 3:01 AM ETWhen did advertising become news?

Yume-sama · #2 Posted **Jul 10, 2009, 5:34 AM**

Cool.

But God, I hate the CBC comments. Every anarchist wannabe who doesn't actually have a job and thus can sit at Starbucks on an Apple computer drinking their soy latte, bought with the money mommy and daddy gave them as they complete their Liberal Arts Degree, all day making completely asinine comments on every news story. Then they get some false sense of reality that the majority of the World actually agrees with them just because OTHER people who are clueless in the head also hang out on CBC making stupid comments. Anywho... I think I'm going to buy a ticket for an Air Canada flight now just because.

Delirium · #3 Posted **Jul 10, 2009, 3:32 PM**

there's also one on the air canada hangar at YVR

photo by airforcefe on flickr.com http://farm4.static.flickr.com/3539/3676751067_a2ec1ce6c0_b.jpg

djmk · #4 Posted **Jul 10, 2009, 5:37 PM**

i've always wondered who sees these airplanes advertisements.

the passengers are either inside the plane or within the airport.

while flying, the airplane is way above us and the ad can not be visible.

am i missing something?

but other than that... i LOVE our olympic logos and colours. looks smart albeit a bit busy.

Yume-sama · #5 Posted **Jul 10, 2009, 5:54 PM**

Wherever the plane flies people will see it.

But, since you can't buy tickets anymore....

It's pretty much a tax write-off.

Though like the article says, the plane will likely mainly fly to Europe on the additional routes added *just* for the Olympics.

djmk · #6 Posted **Jul 10, 2009, 5:59 PM**

Quote:

Originally Posted by Yume-sama

Wherever the plane flies people will see it.

like who? airport employees? its not like these planes are viewable to the general public

Yume-sama · #7 Posted **Jul 10, 2009, 6:07 PM**

Quote:

Originally Posted by djmk

like who? airport employees? its not like these planes are viewable to the general public

Sure they are.

Airports have windows. So do other airplanes. When you fly you see all the planes around you, landing, taking off, taxiing. Like I said, this is a classic tax write-off, though. It is unlikely they will make any more money because of this. Though, if these planes will be used for what practically amounts to an "Olympic charter" it makes sense to have a special, distinctive, livery for it.

It's the same idea as wrapping a corporate building downtown with Olympic logos.

crazyjoeda · #8 Posted **Jul 10, 2009, 6:41 PM**

Quote:

Originally Posted by djmk

i've always wondered who sees these airplanes advertisements.

the passengers are either inside the plane or within the airport.

while flying, the airplane is way above us and the ad can not be visible.

am i missing something?

but other than that... i LOVE our olympic logos and colours. looks smart albeit a bit busy.

Are you freaking kidding me? Have you never seen a plane before? They paint planes and put logos on them because people see them at the airport.

crazyjoeda · #9 Posted **Jul 10, 2009, 6:50 PM**

http://www.jetphotos.net/viewphoto.php?id=6596520

officedweller · #10 Posted **Jul 10, 2009, 8:04 PM**

Nice - but "vancouver 2010" should be darker/more prominent.

twoNeurons · #11 Posted **Jul 10, 2009, 8:53 PM**

Yeah... I didn't see it until you pointed it out. I don't think it's too bold, but perhaps it's different in real life.

How about this:

mr.x · #12 Posted **Jul 10, 2009, 9:00 PM**

^ Shaw????

officedweller · #13 Posted **Jul 10, 2009, 9:40 PM**

I guess that's a corporate jet?

metroXpress · #14 Posted **Jul 10, 2009, 10:15 PM**

^That one looks nice

twoNeurons · #15 Posted **Jul 10, 2009, 10:33 PM**

I don't think it's real. It's just an example on some advertising site. But, it seem to have a bigger presence than the Air Canada one. Then again, I'd imagine that there are limits to using the Olympic rings.