Retail still booming in Metro
Published Monday August 25th, 2008
Increased presence of power centres, changes to Champlain Place indicative of a strong retail market
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By Cole Hobson
Times & Transcript Staff
While shoppers may disagree with recent policy changes at Champlain Place or be inconvenienced by the mall's ongoing renovations, Eric Pelletier with Enterprise Greater Moncton says the changes are a sign the retail industry is alive, well and continuing to boom in Metro Moncton.
ENLARGE PHOTO
VIKTOR PIVOVAROV/TIMES & TRANSCR
Shoppers walk through Champlain Place on Saturday.
"It shows that they're investing in our locality and the company (Cadillac Fairview) has shown that Champlain Place is a major asset to them," says Pelletier, manager of investment attraction and community relations with Enterprise Greater Moncton. "It's very positive that they're reinvesting in their infrastructure in their mall to better suit their clientele and to remain the leading shopping centre in Atlantic Canada."
The $14-million in renovations is being undertaken at Champlain Place to give the shopping centre a facelift and to make for a better shopper experience, but also perhaps to rejuvenate a mall that is seeing increased competition of late from "big box store" shopping centres like the Trinity Power Centre.
Although he admits power centres are "growing and taking more space" in Greater Moncton, Pelletier doesn't believe the increase in one type of retail will be at the expense of shopping malls like Champlain Place.
"I think it's a mix -- different venues work for different stores. There's definitely a good reason for retailers to set up shop in a shopping mall and the model for other big box stores works better in a power centre setting," he said. "I think we're going to keep growing the power centres and attracting unique retailers to the shopping malls at the same time. I don't see them necessarily competing, I see them fulfilling two separate needs."
While locations all around the Atlantic provinces have seen a growth in the number of power centres and big box stores, Pelletier says the most marked increases have been in the Moncton area.
"If you look at the tourist numbers, there's as many people who when they're in Greater Moncton they will be going to Champlain Mall and to the power centre -- I don't see a problem with number of visits on that side," he says. "For us regionally, the total retail offering works better than one shopping mall or one power centre."
Retail in Metro has continued to grow at a staggering pace in recent years and is expected to gross roughly $2.25-billion in sales in 2008, according to FP Markets-Canadian Demographics data. By comparison, that number is up from the retail sales estimates of $1.79-billion in Moncton in 2007.
As of April 2008, New Brunswick had amassed $803-million in retail sales, an increase of 2.2 per cent from last year at this point, according to Retail Council of Canada data.
Similar data from 2007 shows that retail made up 12.2 per cent of New Brunswick's labour force and 11.3 per cent of the province's total number of establishments.
Neil Mattson, general manager of Champlain Place, says the mall's recent changes and renovations have the goal of trying to create more of a complete experience for the areas shoppers.
"Today's sophisticated mall shopper is looking not only for a variety of merchandise or selection of stores, but more and more they are looking for a heightened shopper experience," he said. "This includes increased guest services, comfortable soft seating areas, state of the art washrooms, a relaxed atmosphere and ambience. The current renovation will ensure that Champlain Place has the amenities that the modern shopper is looking for."
Although there has been controversy surrounding Champlain Place's decision to disallow shopping carts within the confines of the mall, it's par for the course for Cadillac Fairview, the company which owns and operates Champlain Place.
A representative with the company said all of their shopping centres outside of New Brunswick do not allow shopping carts, limiting their use solely to grocery stores and large department stores.
Mattson says the mall's new ServiCentre, which is scheduled to open in February 2009, will hopefully alleviate some of the concern over a lack of shopping carts, by offering additional services such as a coat and parcel check.
Meanwhile, Pelletier says the key for malls, power centres and Metro Moncton alike to stay on top in the world of retail is to continue to reinvest in their product and offer unique shopping experiences for all types of consumers.
"As long as the mall keeps attracting the unique retail experience and unique retailers to their destination, I think you'll see as much business to one as the other," he said. "Some major retail brands are coming back to shopping malls actually . . . We can't forget that we live in Canada and in winter and snow and so on, shoppers like to be inside as well."
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