Like you RFPCME, one of things that impressed me about this, what seems to be very large discovery, was the new technological advancements. To think that in the 70's this area was passed over as non productive. Now their talking of rumors in the billions of barrels, and the most significant discovery in decades in the Mountain region. All because their methods of detection and extraction have improved dramatically.
Also, I would put my bet on Huntsman, as far as pushing Utah's energy production potential to the max. I do think that Utah in general and Salt Lake in particular is headed for a golden age of economic expansion, partially fueled by it's vast and varied energy resource.