Found this interesting...
1.4 million visitors in '07 is waaay higher than i thought it would have been...(to put it in perspective, the 133,000 cruise ship passengers only made up about 10% of the total figure)
the high hotel occupancy rate is probably a combination of a fair number of bookings plus the fact that there has been relatively few "new rooms" added until well into 2007/2008...i'd guess the total # rooms booked in '08 will be higher, but the occupancy rate may drop a little....
Tourism Saint John looks forward to another banner yearPublished Friday May 16th, 2008
http://telegraphjournal.canadaeast.com/city/article/298242
C5ANDREW MCGILLIGA
TELEGRAPH-JOURNAL
SAINT JOHN - Tourism Saint John is reporting record-breaking numbers for 2007 and expects to set a new benchmark in at least one area this summer.
The city is reporting its strongest gains in cruise ship business and hotel occupancy rates. In fact,
Saint John is leading eastern Canada in annual hotel occupancy rate and room sales increased in 2007 as well.
Tourism-related expenditures for the past year totalled more than $240-million, an increase of seven per cent over 2006, and an estimated 1.4 million visitors flocked to the city.
Acting Tourism Saint John manager Shirley Elliott said the hotel occupancy numbers were a bit of a surprise. In 2006, McKellar, Cunningham and Associates Ltd., the company that conducts the hotel study, said 2006 was a strong year, but predicted a decline for 2007.
"That didn't hold true, so that was very good news," Elliott said.
As for the cruise ship numbers for 2007, they were strong and Elliott said 2008 is poised to be the best ever. Over the past two years the number of cruise visitors jumped from 88,000 in 2006 to 133,000 last year. This year, the city is expected to welcome 182,000 visitors on an estimated 82 ships.
Elliott said Tourism Saint John is not solely responsible for the gains and credits a partnership between the city, Saint John Port Authority, the province of New Brunswick and Aquila Tours.
"We pooled our resources and did some additional marketing for 2006 and 2007 and it definitely paid off," Elliott said.
Betty MacMillan, manager of business development for the Saint John Port Authority, said the group gave training sessions on the Bay of Fundy area to travel and booking agents.
"It really worked because when they took phone calls they had all the information about the area and were excited about it," MacMillan said.
Most of those visiting the Port City are from Ontario, Atlantic Canada and the eastern United States.
In fact, when it comes to the U.S. visitors, Saint John is bucking a national trend. Elliott said the tourism industry is seeing declines across the country in Americans crossing the border to visit Canada.
*sic*