Doesn't hurt to be on these lists..
By BRIAN LAWSONTimes Business Writer
[email protected]
Huntsville takesfull advantage ofnational rankings
If there is a list out there ranking cities for quality of life, income and education levels, or the best fit for engineers and tech workers, it is safe to assume Huntsville is on it.
The Rocket City could also be fairly described as "The List City" appearing regularly in publications from Forbes to Fortune to ComputerWorld.
It is not an accident.
The community has much to promote - high income and education levels, low unemployment, a very busy technology sector - so the Huntsville/Madison County Chamber of Commerce hired a New York-based public relations firm in the late 1990s. Development Counselors International is getting good news about its clients in key publications, said Ethan Hadley, vice president of economic development.
"When you have that concentration of recognition we've had, particularly in the last several years, it really causes people to see Huntsville in its proper light," Hadley said.
Hadley said they have also developed relationships with people at a lot of those key publications, especially those focused on economic development, to help them get what they need for their surveys and reports.
The current rankings
Among the current rankings, Huntsville was ranked first in the City of the Future contest, by Foreign Direct Investment magazine:
No. 1 in the number of architectural and other engineers per 1,000 people for any U.S. city, according to the Bureau of Labor Statistics;
No. 18 in Popular Science's March 2008 list of America's Greenest Cities;
No. 2 metro area for scientists and engineers by Expansion Management magazine;
No. 4 in Forbes' fastest growing small and large metro areas, and regularly in the top 15 in Forbes' best places for businesses and careers;
No. 5 in ComputerWorld magazine's ranking of techiest metro areas, with 9,390 total information technology workers, or more than 5 percent of the work force.
The list goes on and on. For a further breakdown, visit the chamber's Web site at
www.huntsvillealabamausa.com/news/nat_recog.html.
Huntsville is expected to add 4,700 military jobs to the local roster by 2011 and with those additional military commands moving here, contractor and related support jobs will follow.
Figures will increase
Madison County is 53rd in the U.S. in percentage of the population with at least a bachelor's degree, 61st in the U.S. in percentage of the population who have completed an advanced degree and 112th in median household income at $48,438, according to 2004 U.S. Census Bureau figures. Those figures are expected to increase on all counts with the employees who relocate here for BRAC-related jobs, whether from Virginia or recruited from other parts of the country.
That recruitment process is bolstered tremendously by Huntsville's parlaying its top rankings, said Steve Sewell, director of marketing for the Economic Development Partnership of Alabama.
"I don't think those rankings alone have a lot of impact if the local community doesn't package that information," Sewell said. "Huntsville does that as well as anybody in the country, very aggressively promoting its business climate and capturing that information and using it very effectively.
"If you use that, in a deliberate campaign, with a strategic plan as Huntsville does, it can have great impact."
Hadley said the chamber's Web site, in particular the pages describing the community's rankings in various publications are getting hits from 30,000 unique computers a month.
"We send out electronic marketing newsletters, with updates like a new corporate campus being built in Cummings Research Park," Hadley said. "And with all these things - the rankings - when they happen we seize them immediately and get them out as far as we can.
"We can't overstate those messages or get them out there often enough."