Business in Vancouver January 8-14, 2008; issue 950
Real estate roundup: Peter Mitham
Billboards get bum’s rush
Roof-top signs that don’t comply with Vancouver municipal bylaws headed for the scrap heap in 2008
Seeking compliance
The new year has opened with Vancouver city staff readying a campaign to rid the city of non-conforming billboards following a Supreme Court of Canada decision in November.
The Supreme Court rejected an appeal regarding the billboard atop the Lee building at Broadway and Main, which must now be removed in compliance with a Vancouver bylaw prohibiting roof-top signs. The federal court’s decision upholds an earlier B.C. court judgment that ruled in favour of the city.
But Carlene Robbins, manager of the city’s property use branch, said at least 200 signs that fail to comply with the city’s existing billboard regulations could come down starting this year.
Municipal staff are surveying existing billboards to see how many don’t comply with current bylaws. Though many were approved by the city and received the requisite permits, they no longer conform with the city’s rules.
“We’re thinking we’ll have a voluntary phase-out period,” Robbins said, “and then if they don’t comply, we’ll have to look at enforcing, and we’ll start by enforcing the most offensive or the ones that most blatantly don’t meet the current bylaw.”
Staff will present a signs survey and phase-out strategy to council in the coming weeks. The news doesn’t sit well with local media buyers.
Carmen Hunt, media director with ad agency TBWA\Vancouver, said Vancouver already has less billboard space than surrounding municipalities. Any decrease in the number of boards will put upward pressure on the cost of space.
“The few remaining boards that are available will be in so high demand that the space will not often come available to advertisers – they’ll be booked on long-term contracts – and the space that is available will probably be prohibitively expensive,” Hunt said. “For a lot of advertisers, it’s the loss of a really strong media.”
Fraser Institute weighs in
Fraser Institute senior fellow Martin Collacott recently weighed in on Metro Vancouver’s Sustainable Region Initiative during a regional discussion at the Wosk Centre in Vancouver.
Residential developers are one of the few groups that benefit from immigration to a region that’s significantly challenged by the people it already has, said Collacott, a former diplomat who currently studies immigration policy for the Vancouver-based Fraser Institute.
With Statistics Canada reporting that nearly 70% of recent immigrants to Canada live in Montreal, Toronto and Vancouver, Collacott said better immigration management could help manage urban growth.
“Shouldn’t Vancouverites be saying, ‘Well do we really want this? Are we going to benefit from it? What are the benefits, what are the downsides? And do we have to have it?’” Collacott said in an interview last month.
Developers might benefit from immigration, he said, but the average citizen is often left out.
“The real estate industry would like an endless increase in demands for housing,” he said. “The average Vancouverite is not in any of the categories that have a clear benefit. What’s the deal here? They’re simply being told they’ll have to have [immigration].”
While Collacott has questioned Canada’s immigration policies in the past, the Metro Vancouver forum was one of the first times he has publicly applied his concerns to regional growth issues.
Michael Alexander, a research analyst with advocacy group SmartGrowth BC who heard Collacott’s presentation, doesn’t think immigration is as big a factor as the shape of growth.
“We’re perfectly capable of continuing to sprawl without adding one more person to Vancouver.”
Kristall polishing plans
The Kristall Resort and Spa in Vernon was big news when it first cropped up in this space two years ago (see “Kristall clear” – BIV issue 764; June 15-21, 2004).
Then valued at $65 million, the project was supposed to be completed in spring 2006. Site servicing began three years ago, but construction of the main buildings never started. A call to project manager Jim Radford last year confirmed that plans were still on the books, but nothing was to be announced till January 2008.
Well, here we are – and the news is out.
In fact, construction of the project began in earnest last month. While the price tag has increased to $100 million, construction is still expected to take two years. The 150-room hotel, including a 20,000-square-foot wellness centre, is slated to open in late 2009 and be in full swing by the start of the 2010 golfing season.
The 174-acre property has approvals from Vernon for up to 300 units. A second phase of the master-planned project, a venture of Europe’s Swarovski Group, could include a resort-style residential community similar to the one at neighbouring Predator Ridge. •
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Quote of the Decade on SSP: "what happens would it be?" - argon007
"orange vested guy" - towerguy3
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