^What they are probably doing is indirectly advertising for their next project. An interested party calls the sales line, only to be told that they've just run out of space in the Aqua, but did you know there is another building going up so you might want to get in on the ground floor this time. The approach makes sense. Obviously the Aqua has connected with buyers, so why take a chance on a new brand - just market the "sure thing" (relatively) and try to direct the overflow to your next project.
Pretty smart move in this market if you think about it. All you hear about these days is unsold units, so to hear someone tell you they're out of stock must mean that the product is pretty darn good.
^ Good analysis. They are squeezing every penny out of a good project. Plus, if the building is as exciting to the rest of the public as to those on this forum, some people might simply say, "Wow, I want to live next to that thing."
Yes, also another thing to keep in mind is that advertisements usually get discounted if they pre purchase, lets say, 20 ads. So, I'm assuming that they are still fulfilling their contract with the Trib and using it to sell other projects, pick up more LSE interested clients, and sell the remaining 4 units in the building.
Yes, also another thing to keep in mind is that advertisements usually get discounted if they pre purchase, lets say, 20 ads. So, I'm assuming that they are still fulfilling their contract with the Trib and using it to sell other projects, pick up more LSE interested clients, and sell the remaining 4 units in the building.
That was my thought, the ads were repurchased and they are just running them out.
SSDD
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He was constantly reminded of how startlingly different a place the world was when viewed from a point only three feet to the left.
The renders didn't impress on just how tight up against Columbus the building would be. The podium roof is private, but it looks like we'll all be able to stand on Columbus and look straight up at the balconies.
The giant hole is gone, can't even see the park now. Can't wait until the stairs are open.
"Millennium Park gets all the glory and the tourists, but a block away is another patch of green that's helping generate downtown Chicago's biggest economic lift in at least 20 years"
"In time, Lakeshore East might take on its own identity as an official neighborhood. But for now, it's part of a somewhat larger chunk of Chicago that goes by the name New Eastside."
"The lead developers of Lakeshore East, James Loewenberg and Joel Carlins, have taken on the huge project near the end of long careers.
Loewenberg is 73. Carlins is 72. Loewenberg is an architect, Carlins is a lawyer, and they began partnering in the late 1980s after separate investments in development."
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Harry C - Urbanize Chicago- My Flickr stream HRC_OakPark
The man who trades freedom for security does not deserve nor will he ever receive either. B Franklin.
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Harry C - Urbanize Chicago- My Flickr stream HRC_OakPark
The man who trades freedom for security does not deserve nor will he ever receive either. B Franklin.
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