Monaco Theaters at Bridge Street open Friday
Thursday, November 15, 2007
[email protected]
From the fountains to the fireplaces, it's clear Monaco Pictures isn't the average movie theater where you simply plop down your money and see a flick.
"It's more of an experience," said Monaco Pictures' director of operations David Bier.
With 14 screens, scheduled wine-tasting events, more than 2,000 reclining seats and a restaurant that serves food more upscale than buttery popcorn and cheesy nachos, Monaco Pictures puts the "mega" in megaplex.
Monaco Pictures, in Bridge Street Town Centre, opens Friday at 4 p.m.
The theater complex, named after and inspired by the elegance of the tiny Western European country, tries to combine the class and feel of a 1940s movie house with the amenities of the 21st century. The theater, created by the people behind Bridge Street, is the first Monaco Pictures in the United States.
When dreaming up designs, Bier said, the owners had one goal: "Let's build this theater right."
Upon entering the 88,000-square-foot theater, guests are greeted by two systems for buying tickets, either at the box office or from one of six automated kiosks. (Tickets also will be sold online.)
Regardless of where tickets are purchased, guests will have the chance to reserve seats for particular shows.
"It's an added value for the guests," Bier said, adding that you won't have to show up an hour early just to get good seats.
Near the entrance of the theater is the Scene Lounge, a full-service restaurant that serves global cuisine for lunch and dinner. The restaurant and bar is being set up by a former chef from Wolfgang Puck's restaurant in Los Angeles, and features a glowing bar, hardwood floors and a patio with working fireplaces. TVs around the restaurant show how long it will be before your movie begins.
Four theaters offer the VIP treatment, with one exclusively designed for VIP ticket holders. In all, there are more than 500 VIP seats. Adults will not be allowed to bring their children into the VIP section.
All 14 theaters are equipped with Dolby Digital Sound (more than 20 speakers in each theater) and stadium seating.
'Flexibility' key
In addition to showing first-run blockbusters like "Beowulf" and "American Gangster," Monaco Pictures will offer independent films, and maybe classics such as "A Clockwork Orange," manager David Bier said.
On special occasions, Bier said, he plans to use several screens to show or Auburn or Alabama football games, "American Idol" or anything else people might want on the big screen.
He said there is a possibility of having a Madden NFL video game tournament on the movie screen or using the theater for business presentations.
"We do have the flexibility," Bier said.