Quote:
Originally Posted by SamInTheLoop
I agree - developers of the new Class A+ office towers are obsessive about the image that they're creating for prospective tenants...don't look for a McDonald's or Subway in the 353 Clark retail space, as I would be very surpised to find them there...
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What they want and what they actually can get are two different things. Look at how long it took to get Townhouse to open at 111 South Wacker. There was an article in Crain's last month about how the guy running the restaurants in the two newest Buck Wacker towers is a guy who often ends up undertaking these risky restaurant ventures. Now look at where 353 is - it's not Wacker, and it's not the Loop. It's at the edge of the boonies officewise, so if Wacker has trouble, then this will be even tougher. (Caveat is that this would get less lunch traffic but more dinner traffic because of the River North location, which could help mitigate.)
Finally, notice how large that podium is -- it's an outsized podium, 2 floors in places, that is big enough for several retail/restaurant tenants, so one or two of the spaces, especially on the sides facing the slightly shabby Kinzie/Clark sides, is likely to end up having fast food. Imagewise, I think the tower will present difference faces to different sides, so that the south and maybe east are the corporate-like image you expect a la Wacker (south will have the ballyhooed motor court), but from the north the podium's image could somewhat be regarded as a distinct structure, thereby avoiding the marring of the 'corporate' image. All those office workers want a burger place nearby, and I'm not sure there is one within a 2-block radius there (nearest one is behind Trump maybe?). Let's just hope it ends up a Taco Fresco or something interesting along those lines.