Backcountry.com, Peregrine, Smith Sport Optics announce plans
By Brice Wallace
Deseret Morning News
Officials from three companies gathered indoors Monday to officially announce that their outdoors-focused businesses will add nearly 2,000 jobs in Utah.

Scott G. Winterton, Deseret Morning News
Ned Post, front, of Smith Sport Optics, Bob Olsen, far left, of Peregrine Outfitters and Charla Brown of Backcountry.com unveil plans at outdoors show.
At a news conference at the Outdoor Retailer Winter Market at the Salt Palace, Backcountry.com unveiled plans to expand its Utah operations, and Peregrine Outfitters and Smith Sport Optics said they would establish operations in the state and further bolster the outdoor products and recreation cluster.
Those jobs and the combined $6.5 million capital investment represent "wonderful validation of this as an industry thrust as a state," said Jeff Edwards, president and chief executive officer of the Economic Development Corp. of Utah, which recruited the companies for the state.
The companies' Utah plans include:
• Backcountry.com's intention to spend more than $4.8 million to increase operations in Park City and West Valley City and add about 1,250 new jobs. The company is an online retailer of more than 250 outdoor and backcountry brands.
• Peregrine Outfitters' decision to open a warehouse at Business Depot Ogden and generate 250 new jobs. Peregrine is a wholesale distributor of more than 6,000 outdoor accessories. A subsidiary, Peregrine Distribution Services, provides third-party warehousing and other services to outdoor-related companies.
• Smith Sport Optics' opening of a 120,000-square-foot facility in Clearfield that will be the company's primary worldwide manufacturing, assembly and distribution facility. The company, which makes ski goggles and helmets, will add more than 600 jobs over the next 10 years. It could be open as early as March 15.
Company officials cited several factors for choosing Utah, including financial incentives from the state. Backcountry.com received a tax-rebate package of up to $1.37 million. Smith Sport Optics was approved for up to $300,000 in Industrial Assistance Fund money.
But officials also hailed Utah's ability to serve as a test site for products. Charla Brown, director of human resources for Backcountry.com, said the state is "a fantastic place to test the gear" the company produces.
"We have an amazing test facility here," said Jason Perry, executive director of the Governor's Office of Economic Development. "Research and development is happening here. Whatever your passion, you find it here in the state of Utah."
With the Outdoor Retailer event serving as the backdrop for the news conference, Edwards said Utah is "a place where you can take your stuff off the show floor and walk out this afternoon and go see how it works."
Bob Olsen, president and CEO of Peregrine, said his company's new warehouse is set to open March 1. "We're very excited to be in Utah," he said. "As a wholesale distributor, our business is really about logistics, and Utah is offering us a tremendous platform to service all of our customers here in the West."
Ned Post, president and chief operating officer of Smith Sport Optics, said a 25-year manufacturing partnership with a Utah company was dissolved late last year. "We were left with the decision as to where to base our new manufacturing facility," he said. "Thanks to the EDCU and the governor's office, that decision was made very easily."
Post also noted that Utah has a proven, reliable and stable work force.
But filling positions might become an issue for the growing companies. Brown said Backcountry.com is searching for a "significant" number of engineering workers — including software developers, engineers and systems architects and administrators — and online marketing department personnel.
Mike Dowse of Amer Sports, which earlier announced plans to put its North American winter sports headquarters in the American Can Building in Ogden, said his company needs to fill 60 to 70 positions in the next 90 days.
"There's a real buzz amongst our three offices around the U.S.," he said. "Everyone wants to get to Ogden now!"
The expansions and relocations add to an already strong industry sector. Frank Hugelmeyer, president of the Outdoor Industry Association, said a study to be released in April pegs the total economic direct-sales impact from the outdoor industry at $4.5 billion, with the ripple effect bringing the figure to $7 billion. It also accounts for $348 million in taxes; 36,000 direct jobs; and 80,000 direct and ripple jobs.
Scott Beck, president and CEO of the Salt Lake Convention and Visitors Bureau, said many companies put operations in Utah after their executives are exposed to the state at the Outdoor Retailer shows or when skiing in Utah.
Perry noted that outdoors companies both compete with and help one another.
"It's 'coopetition,"' he said. "It helps create long-term, sustainable economic development. And that's currently what we have going on in the state. We have coopetition. We have companies coming together, helping to recruit each other to the state. ... It truly is working."