Posted Jan 17, 2007, 2:43 PM
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Honored Member
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Join Date: Aug 2006
Posts: 728
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Having stayed in a couple of W's over the last few years, and dozens of visits to other Starwood properties, I think a W would fit into SLC's skyline quite nicely. There may be a target group, for which W markets to have frequent their bar area even as a local. When I've been a guest at a W hotel, it's been my experience that the guests were of adults of all ages. The rooms were large and great! The bed, was heavenly! The Ws didn't have little kids runnng around, like other Starwood properties where I've stayed.
IMHO, if a 1,000 room hotel is built on this spot, some of the main attractons would be the ESA's various events, the Convention Center plus the Gateway. I won't be surprised, if this rumor is true, to see a "W" -themed hotel. Currently, guests who enjoy a more adult atmosphere are beng forced to stay at mostly family friendly hotels locally. I doubt we can really estimate the need for a sophisticated hotel like a W, based on the compostion of current guests in other hotels. It appears to me that all the hotels which offer unique features and services, such as the Moncao or Grande, are doing well.
I believe tourism in SLC is a large enough industry, let alone the growing conventions market, that more diverse hotels will appeal to more who think about SLC as their city of choice. It may not be a 1,000 rooms, but this hotel will be unique providing a different atmosphere than others currenty do. That is, of course, assumng this rumor is true.
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