Here's a good article from
The Central Alabama Business Journal.
January 18, 2007
Montgomery riverfront executive helps build downtown experience
Anita Archie is the executive director of the Montgomery Riverfront Development Foundation. She was recently interviewed by Central Alabama Business Journal Editor David Zaslawsky.
Central Alabama Business Journal: What are your responsibilities as executive director of the Montgomery Riverfront Development Foundation?
Archie: My main responsibilities are to promote and develop downtown Montgomery and the riverfront – working with private developers that have an interest in locating in downtown whether it’s residential or commercial. I am the liaison between county and city governments as far as local downtown development and looking at incentive packages for various downtown projects.
CABJ: What incentive packages are available for downtown developers?
Archie: Right now, it’s a case-by-case basis. I could give you a couple of examples.
CABJ: Please.
Archie: One is working with the city of Montgomery with the proposed children’s museum located on Commerce Street. We assisted with an incentives package for that project. The second project is the new Hampton Inn and Suites that will be going into the First Tuskegee building. We are always looking at financial incentives, but also looking at other issues.
CABJ: How long have you been in your current position?
Archie: About 18 months. I started on June 1, 2005.
CABJ: What is the staff size? Is it just you or do you have an assistant?
Archie: I am a staff of one right now.
CABJ: Is there a possibility of adding another employee?
Archie: It all depends on financing. We have great partnerships with the Montgomery Area Chamber of Commerce, with Landmark Foundation, the city of Montgomery and the county.
CABJ: What is the operating budget?
Archie: We currently receive $125,000 from the city of Montgomery. There is a contract between the city of Montgomery and the Montgomery Riverfront Development Foundation. The contract ends in 2008 and the (money) is for programs such as launching a downtown Web site. We also issued (request for qualified firms) for mixed-use project on Coosa Street that would be part of the city’s goal to establish a parking deck.
CABJ: With condos?
Archie: Yes.
CABJ: Is there a developer for the condos and I’ve heard the plan is for 60 condos?
Archie: There is a developer and 60 is correct. The city is in negotiations with Capstone Development out of Birmingham. There would be 350 public parking spaces with retail and housing.
CABJ: Does that mean the mixed-use project will be developed eventually?
Archie: We are hoping – they are in negotiations right now. In my former life I was an attorney and when you get too many attorneys involved they know how to kill a deal.
CABJ: You were deputy director of the Alabama Development Office. How has that helped you in your current position with the foundation?
Archie: My main responsibility with the Alabama Development Office was to draft the project agreements, which included incentives for industries to locate in the state of Alabama and for existing industries (to expand). It’s not a big leap to switch over from industrial development to commercial because you are still dealing with the main issue of how do you lower my bottom line costs. There usually is a gap between what the developer or company wants and what the state or local government is willing to give for a project. My main responsibility was to negotiate the various incentive agreements on behalf of the state of Alabama. That has really helped me here at the foundation. You look at smart investment and what I mean by smart investment if you’re going to use taxpayers’ dollars you want to make sure that you’re going to get a return back on your investment; the job growth has to be there; the company is committed to having high-paying jobs. It’s the same concept for commercial development. You want to make sure that any public dollars that are going toward a project, that the city gets a good return on the investment.
CABJ: Could you give me a status report on the key downtown/riverfront projects in Montgomery?
Archie: The intermodal project (bus transfer station) that is scheduled to be completed in March.
CABJ: How many parking spaces will it have?
Archie: I think 350-400 spaces. Let’s talk about TIF projects first. Back in 2004, the City Council passed an ordinance for a TIF (tax incremental financing) district. There have been two projects. The No. 1 priority project for downtown Montgomery is the Coosa Street parking deck with pockets of mixed-use development. It will be sometime in 2008 when that parking deck is up and running. Hopefully, they can start construction on that parking deck probably in June or July 2007. The other project is the Dexter Avenue parking deck, but it won’t be located on Dexter Avenue.
It will be behind several buildings located on Dexter Avenue.
CABJ: How many parking spaces?
Archie: Around 350 parking spaces. The city has purchased the back of the buildings for the parking deck and is still in the process of doing an environmental study. That project is in the preliminary stage of development. That project probably would not come on line until 2009 if everything were to proceed on schedule. The Hampton Inn and Suites in downtown Montgomery is scheduled to open in the summer of 2007 and will be 82 rooms. The children’s museum is still (waiting) for private sector dollars. The riverwalk is scheduled to be completed in time for Jubilee (music festival at the end of April).
CABJ: The Business Journal was told in May that the riverwalk would have food vendors/kiosks on the walk itself and restaurants overlooking the riverwalk.
Archie: We are marketing it now for commercial development.
CABJ: What are some of the other downtown/riverfront projects?
Archie: You could say the crown jewel of Dexter Avenue is going to be the roundabout and pedestrian mall. We are really excited about that. The mayor’s vision has always been that we should open back up Court Street and have a roundabout.
CABJ: What is a roundabout?
Archie: It’s common in Europe – a circular drive. It would be on the lower end of Dexter.
CABJ: Near the fountain?
Archie: Yes. The plan is to have the pedestrian mall and the roundabout open in early 2007.
CABJ: Do you have some details about the pedestrian mall?
Archie: What I mean by pedestrian mall is more of the European kind where you can go and sit down and there are street vendors – have lunch in the park. It’s a fancy name for a park.
Developers are looking at Dexter Avenue for loft apartments. One developer has bought a lot of property on Catoma and Molton streets – possible retail there.
CABJ: What’s the status on the grocer’s alley?
Archie: That’s one of the TIF projects. The parking decks are (TIF projects) 1A and 1B with 1A being Coosa Street and 1B being Dexter. The second TIF project is the grocer’s alley project. The building owners have agreed in principle to dedicate their alley to the city. You know how hard is to get 11 landowners all on the same page. The original cost estimate for the alley project was between $750,000-$800,000, but now it’s up to $1.2 million. You have to find some way to fill that gap to finance the project.
CABJ: What’s the latest about Montgomery Renaissance Hotel & Spa and Convention Center?
Archie: They are trying to have a soft opening in late November or December. They are booking (events) for February.
CABJ: Are there any other projects?
Archie: I met just this week with (someone) who might (put in) a restaurant on Commerce Street.
CABJ: What type of restaurant?
Archie: It’s more of a Latin fusion-type of restaurant – Brazilian, Cuban, Latin American-type of restaurant that someone is looking at for downtown Montgomery. There is a strong possibility that a law firm located out East may also locate in downtown Montgomery. The excitement has come back. The city hired Dover, Kohl & Partners to come in and (outline) a new downtown master plan. You have plenty of folks with ideas.
CABJ: Are we going to see a lot of new restaurants in downtown Montgomery?
Archie: Yes, lots of restaurants. I’d say at least 10-15. The restaurants I’m talking about are not the chain restaurants. I’m talking about people that want to come in and have a specialty type of restaurant – not the big chains because we don’t have that critical mass (of people). There is a possibility of two new restaurants on Coosa Street with one opening in May and the other a year from now.
CABJ: You were quoted as saying that is was important “making downtown a 24-hour destination.” How close is downtown Montgomery from being that 24-hour destination and what needs to be accomplished to make that happen?
Archie: Most downtowns that came back to life and have been successful realized that you must have all the pieces: you have to have the housing, you have to have the retail and commercial developments. You have to have that all coming together so you have foot traffic in your downtown, making it a 24-hour destination – meaning you can go to work, go and enjoy entertainment in downtown and live in downtown. What would it take for Montgomery, Ala., to do that? It has to be a partnership. There has to a commitment by the city, commitment by the county, commitment by private developers, by the local business community, by the area chamber of commerce to realize the value of your downtown – especially talking about your target audience for downtown.
CABJ: What is the target audience?
Archie: Generally, it’s the young professionals, who are willing to live in a downtown; your artists because they are looking for cheap space; the empty nesters that do not want a big home and the sprawl.
CABJ: Are we five years away from seeing downtown as a 24-hour destination?
Archie: This renaissance for downtown just started seven years ago. The Dover, Kohl master plan has laid out a 100-year plan for this. We have baby-step stages. You see baby-step stages going on with the residential development and 246 Lofts and Sam Adams’ apartments. You see the residential piece coming alive. You have the commercial development that is coming alive. What we hope to do is keep the momentum going; keep with the recommendations coming from Dover, Kohl like having a downtown development coordinator.
CABJ: What would the downtown development coordinator do?
Archie: From the city’s standpoint, someone that can also help me try to market this area and all the pieces pulling together to show this a place to live. You have to look at the incentives portion of that which means the city looking at their resources and for us being very creative in putting packages together to close that finance gap that is needed for development in downtown Montgomery. We need to look at New Market Tax Credit, which is a federal program; looking at starting a small business development fund; a small business investment corporation where we could pull the private sector in and get low-interest rate loans to businesses that want to locate to downtown Montgomery; possibly sales and use tax rebates for businesses that want to locate in downtown Montgomery.
CABJ: You’ve said the foundation wants to see development on Dexter Avenue, including stores, offices and restaurants. Has there been much progress?
Archie: I think so. You have three major projects on Dexter Avenue: state of Alabama’s Capitol improvement project for the Capitol grounds; the city of Montgomery has the Dexter Avenue Streetscape improvement program to make it aesthetically pleasing; and then you have the roundabout and pedestrian mall. There are a lot of public dollars going into Dexter Avenue because it’s the most historic street in downtown Montgomery. You have folks that want to come in and invest on that street.
CABJ: You stated that the foundation needs to do a better job marketing downturn. What should the foundation be doing?
Archie: Most definitely. No. 1, we need a downtown Web site. Most successful downtown revitalizations programs have Web sites that are exclusively dedicated to downtown. That means you have one-stop shopping to let you know what is going on in your downtown: the events going on downtown, new developments that are coming on line to what incentives are out there for developers who are interested in downtown.
CABJ: Are you saying the foundation needs to have the Web site?
Archie: Since we are the group that is dedicated to promoting downtown, it is a natural fit for us to do that. Secondly, we need to get out and be educating others – we know that the local developers know about the market, but my personal opinion is that the developers here in Montgomery are very interested in what is going on out east and rightly so. No complaint against them because they know how to make money. Developers here in Montgomery have a very successful formula. They know that families want to go out east because of those amenities. We have to do a better job of not only trying to convince them that this (downtown) is a viable market, but we also need to meet with out-of-state developers to try and get them to invest in downtown Montgomery.
CABJ: You are a one-person staff. Don’t you need more resources to market downtown?
Archie: It’s a challenge. I was the attorney and deputy director of the Alabama Development Office and I had a staff of 12 project managers and research assistants who helped me sell the state. And here, you are a staff of one. You can do a lot – it’s amazing what you can do with one person – but you have to have the partnerships. If the foundation is not going to have more staff or more money, then we have to find a way and partner with others who may have overlapping missions so we don’t duplicate efforts.
CABJ: How critical is tourism to the success of downtown?
Archie: Whenever you go to a convention, you like to experience that area. You like to see that life – bodies walking along. We have a huge investment in downtown Montgomery. The convention people are going to come in for two or three days. We have the rich history here. We have the restaurants and entertainment that so these conventions that are being booked are going to want to come back to downtown. If we don’t have all the pieces coming together, then it will be very difficult to try to keep these conventions coming back year after year. Conventions and tourism is one segment; entertainment is another segment; residential development is another segment – you need all those pieces for everything to be successful.
CABJ: What will downtown Montgomery look like in five years?
Archie: Hopefully in the next five years you will see the foundation, if you had adequate funding and the staffing – you will see us like Operation Birmingham or the Mobile Improvement Association. That we actually form a business district and the foundation using the funds from the business improvement district to go toward getting more private development in downtown Montgomery.
CABJ: As more of the pieces come on line downtown doesn’t that attract more local and out-of-state developers because it’s a viable area?
Archie: Montgomery is a viable area right now because we have all this rich history here from civil war to civil rights; you have the capital located here – there are a lot of folks who want to come to Montgomery. Great tourism, but you have to have all the pieces because you want to build an experience. We have that now, but we can have a lot more if we give them (visitors) more to experience in downtown.
David Zaslawsky is editor of the Central Alabama Business Journal. You can call him at (334) 230-2225 or e-mail at
[email protected]