Posted Jan 17, 2007, 1:11 PM
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samsonyuen
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Join Date: Apr 2005
Location: Canary Wharf->CityPlace
Posts: 4,241
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From: http://www.insidetoronto.ca/to/scarb...oc=scarborough
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Quote:
Fusion shopping sees East meet West on McNicoll Avenue
Ethnic diversity important in retail plan: developer
LISA QUEEN
Jan. 16, 2007
Over the years, Canadian shoppers have spent their cash at strip plazas, shopping malls with national chains and, this decade's latest trend, big box stores.
But customers of Asian backgrounds often look for a different shopping experience. It's not surprising, then, that retail developers are building alternative shopping centres in Scarborough, with its large Asian population.
The latest development, announced at a press conference last Friday, is Maxum on the northwest corner of Midland and McNicoll avenues.
The location is "the axis of one of the most densely populated Asian communities in Canada," the promotional material says. About 65,000 residents live within a two-kilometre radius and a good number of them are Asian, although developers don't pinpoint a specific number.
The centre will be anchored by a RONA home improvement store. It will also feature two strip plazas with about 50 restaurants and mom and pop stores, plus a three-storey professional building.
Promoters bill the centre as "fusion shopping."
Not only will the plaza combine retail outlets with offices for doctors, lawyers and accountants but it will feature both Asian and non-Asian retail outlets.
"Fusion shopping means East meets West," said Herrian Lee, an agent with Tradeworld Realty Inc., which is marketing the property.
"It's a mixed ethnic (shopping centre). Different cultures. We have mom and pop shops but we'll have chain restaurants. There will be a karaoke restaurant, Japanese, Greek, Italian restaurants."
Maxum is expected to be fully occupied by winter 2008.
Project manager Matthew Nutson, with developer Kreadar Enterprises Limited, said smart developers cater to the needs of their clients. And that means retail developers have to offer new approaches in Scarborough.
While Asian shoppers enjoy the big box experience for home improvement products, he said they often prefer smaller shops reminiscent of their homelands for other items.
While Canada has the land to build sprawling shopping centres, Asian countries have learned to accommodate retail outlets on much smaller tracts of land, Nutson pointed out.
"The ethnic community (wants) fusion retailing, which is blending retailers from different cultures," he said, adding a plaza his company developed at the southeast corner of Steeles and Markham Road appeals to residents of Indian and South Asian heritage.
"In the GTA, if you can't as a developer, if you don't diversify ethnically and include your community in the development, it's a very tough project to successfully complete."
Maxum comes on the heels of last month's announcement for two new condominium malls in Scarborough, each hoping to become significant regional shopping destinations.
In fact, they hope to outpace customer traffic at Pacific Mall, the decade-old shopping centre on the north side of Steeles at Kennedy Road. As the largest indoor Asian mall in North America, Pacific Mall has long attracted Scarborough shoppers.
Proponents say the new condo malls - The Landmark on Steeles near Middlefield Road and Splendid China in a converted Canadian Tire store on Steeles just east of Kennedy Road nearly across from Pacific Mall - will offer both customers and retailers a new shopping experience on the Scarborough side of Steeles.
With stores as tiny as a closet to a couple of hundred square feet, shoppers can enjoy lower prices while small entrepreneurs don't have to sink as much start-up money into their investment.
The condo malls are catering to Scarborough's prime market, according to Lawrence Wong, chief financial officer and a partner in The Landmark.
"The pattern of shopping has changed totally," he told The Mirror last month.
Condo store owners "don't need a big profit margin, so the shoppers can enjoy a unique product at a lower price."
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