Fri, December 15, 2006
Boosters to sell usEdmonton passes the pitch
By BROOKES MERRITT, EDMONTON SUN
To avoid any more embarrassingly amateurish attempts to market Edmonton to the world, city council is handing the job over to another agency.
Rather than trust city staffers to sell the city - as they did with a questionable schemes last summer - the city will set aside $500,000 and let the pros handle the job in 2007.
During budget meetings yesterday, council charged the Edmonton Economic Development Corporation with making our city look sexy to outsiders.
In July that job fell to the city's communications department, whose marketing brainchild was a travel contest, offering free Edmonton vacations to other Canadians.
The scheme narrowly avoided creating a national embarrassment after 25 people turned down the offer before three takers were found.
A second bizarre marketing campaign saw yo-yos promoting Edmonton distributed in Washington, D.C.
"The city didn't do such a great job (selling itself)," Mayor Stephen Mandel said yesterday, before council voted to entrust Edmonton's image to the EEDC.
The corporation is expected to have a marketing proposal before council by Feb. 27. Money set aside for the project will only be released when council approves the plan.
"If the EEDC program is no good, (council) is going to wear it," Mandel cautioned his fellow councillors.
Councillors Kim Krushell and Mike Nickel argued that the commission should be given $2 million, as was originally proposed.
Krushell called the $500,000 marketing budget "pathetic" and said Edmonton does a poor job of attracting people.
"Calgary, Toronto, Vancouver and Quebec City spend millions more than we do, and they enjoy the economic benefits.
"The goal here is to attract people to live and work in Edmonton. If our labour force can't keep up with the economic boom, we will no longer be competitive. We will lose out while cities like Calgary move ahead."
Kenn Bur, communications director for the EEDC, was encouraged by council's decision to set aside the half-million.
"We will consult with local businesses and professional marketers to draft an effective plan," he said.
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