[Moncton] Centre Avenir Centre | 26.65m |~6 Fl | Completed

[felip_ars]

Originally Posted by drewber

When the naming rights contract ends in 2028 do you think SMG might look elsewhere? Just curious if avenir has done the job of getting the event centers name out there.

I think Avenir did the job for it. Now when you see Avenir Centre, you think about Moncton (in my case anyway).

The question will probably be at what cost. I have a suspicion that Avenir got a really good deal with the naming right as no numbers were mentions whatsoever (which could have created a precedent)

The prize will surely be higher this time around, so it will probably up to Avenir to see if its worth it, or they'll just go to the highest bidder (especially with a Memorial Cup in the horizon).

[bridgeoftea]

Originally Posted by felip_ars

I think Avenir did the job for it. Now when you see Avenir Centre, you think about Moncton (in my case anyway).

The question will probably be at what cost. I have a suspicion that Avenir got a really good deal with the naming right as no numbers were mentions whatsoever (which could have created a precedent)

The prize will surely be higher this time around, so it will probably up to Avenir to see if its worth it, or they'll just go to the highest bidder (especially with a Memorial Cup in the horizon).

Odds of it being a

Rogers Forum or TD Pavilion to match up to the other arenas around the country. I prefer the Avenir as it's a unique name across bigger arenas.

[MonctonRad]

Originally Posted by bridgeoftea

Odds of it being a

Rogers Forum or TD Pavilion to match up to the other arenas around the country. I prefer the Avenir as it's a unique name across bigger arenas.

Agreed. Avenir sounds optimistic and cheerful. It matches the arena well. And, as you have said, it is unique. When you hear the Avenir Centre, you automatically associate it with Moncton.

Avenir Hearing however is a small audiology company primarily centred in eastern and northern NB. It really had no business in the first place of acquiring naming rights for the largest arena in the province.

The Avenir Centre has proven it's worth as a sports and concert venue since it has opened. It is right up there with the Scotiabank Centre in Halifax as an regional events venue. The naming rights this time around will be much more valuable than they were the last time I am quite sure, and will undoubtedly be too rich for a small audiology company to afford.

After 2028, the Moncton events centre will not be called the Avenir Centre.

The rights will likely be picked up by a major national bank or media conglomerate (how many Rogers Centres are there in the country again???).

I suppose Irving could compete for the rights (Majesta Royale Centre anyone). I suppose other possibilities could be the Kent Building Supplies Centre, Midland Centre, Armour Logistics Centre or Greenfoot Energy Centre.

Anyone else with other possibilities????

I have become quite fond of calling it the Avenir Centre. I will miss it.

[adamuptownsj]

Originally Posted by MonctonRad

After 2028, the Moncton events centre will not be called the Avenir Centre.

Incorrect. It'll be called the Avenir Centre, and named something else.

[bridgeoftea]

Originally Posted by MonctonRad

Agreed. Avenir sounds optimistic and cheerful. It matches the arena well. And, as you have said, it is unique. When you hear the Avenir Centre, you automatically associate it with Moncton.

Avenir Hearing however is a small audiology company primarily centred in eastern and northern NB. It really had no business in the first place of acquiring naming rights for the largest arena in the province.

The Avenir Centre has proven it's worth as a sports and concert venue since it has opened. It is right up there with the Scotiabank Centre in Halifax as an regional events venue. The naming rights this time around will be much more valuable than they were the last time I am quite sure, and will undoubtedly be too rich for a small audiology company to afford.

After 2028, the Moncton events centre will not be called the Avenir Centre.

The rights will likely be picked up by a major national bank or media conglomerate (how many Rogers Centres are there in the country again???).

I suppose Irving could compete for the rights (Majesta Royale Centre anyone). I suppose other possibilities could be the Kent Building Supplies Centre, Midland Centre, Armour Logistics Centre or Greenfoot Energy Centre.

Anyone else with other possibilities????

I have become quite fond of calling it the Avenir Centre. I will miss it.

If it's not the big 3 my guess would be Irving Oil Arena or Greenfoot Fortress

[lirette]

The colour scheme of the building (most notably the red and black seats) would work terribly with greenfoots branding, and you arent going to change the arena to all green seats. Maybe thats overthinking it but I suspect itd be more likely to go Scotiabank, Armour, Canada Life, Rogers etc. Or an Irving Company.

....or keeping with Moncton culture how about the Costco Centre ?

Does the city actually benefit from the money for naming rights or does it just go into ASMs pockets?

It'd be nice if some of that money could go into some minor upgrades to the facility. Not that theres much to be upgraded but I am just thinking more along the lines of sprucing up the concourse concession areas, adding LED lighting on the glass, improving concourse signage, adding a screen outside for upcoming events.

and to continue my stream of consciousness, I wonder how soon we will get some sort of tribute piece to Robert outside or inside the building. A statue might be too much but some sort of dedication near the oval or in the lobby area would make sense.

[MonctonRad]

Originally Posted by lirette

I wonder how soon we will get some sort of tribute piece to Robert outside or inside the building. A statue might be too much but some sort of dedication near the oval or in the lobby area would make sense.

I think if there is any tribute to Robert Irving, it would likely be funded by the team, and would be in the internal concourse rather than on the plaza. I could actually see a small statue of him in the concourse, gazing upon the photos of past Wildcats teams. I think that would be fitting and appropriate.

[Taeolas]

When were the last time Avenir's seats were refreshed? Changing their colour scheme to go along with a corporate rebranding would make sense, especially if a seating refresh is due. There might be a year or two of "clashing" colour schemes as the decision making is done and the renovations are queued up within the centre's schedule; but I wouldn't use that as an excuse to discount a possible naming rights company.

If a Green-themed company gets the right, we can just call it the Christmas Centre for a year or two until the colours are sorted out.

[gtsoc]

Originally Posted by Taeolas

When were the last time Avenir's seats were refreshed? Changing their colour scheme to go along with a corporate rebranding would make sense, especially if a seating refresh is due. There might be a year or two of "clashing" colour schemes as the decision making is done and the renovations are queued up within the centre's schedule; but I wouldn't use that as an excuse to discount a possible naming rights company.

If a Green-themed company gets the right, we can just call it the Christmas Centre for a year or two until the colours are sorted out.

They would have been 'refreshed' when the arena was completed in 2018. Doubt they gut the seating area just to match with a potential sponsor.

[Taeolas]

Google AI suggests that arena seating is replaced on a 10-20+ year schedule; so 2028 for a refurbishment would probably be a bit early. since it does seem the seating does seem in decent enough shape.

It's unlikely but if it is a new naming rights holder for the next decade coming on board, I wouldn't completely eliminate a seating refurbishment (replacement) as a possibility. It's just unlikely.

[jnaygull]

Originally Posted by Taeolas

Google AI suggests that arena seating is replaced on a 10-20+ year schedule; so 2028 for a refurbishment would probably be a bit early. since it does seem the seating does seem in decent enough shape.

It's unlikely but if it is a new naming rights holder for the next decade coming on board, I wouldn't completely eliminate a seating refurbishment (replacement) as a possibility. It's just unlikely.

Sure the seats will be 10 years old, but will only have about 8 years of use since the building sat empty for 2 years during COVID.

I don't think the seat colours need to match the naming rights holder. The Blue Jays are owned by a very red-coloured company who has the naming rights of the building they play in.. and well.. their brand new seats are not red.

[MonctonRad]

Sorry, posted in the wrong thread.

[MonctonRad]

Moncton hosts Olympic qualifier volleyball tournament
Volleyball teams from Canada, Cuba, Curaçao, Dominican Republic, Guatemala, Mexico, Puerto Rico the United States compete for spots at LA Olympics
Author of the article:Alan Cochrane
Published Sep 11, 2026 • Last updated 1 hour ago • 2 minute read
https://tj.news/moncton-miramichi/moncton-hosts-olympic-qualifier-volleyball-tournament (paywall)

The NORCECA Volleyball Confederation includes teams from North America, Central America and the Caribbean, with the eight best teams competing in Moncton. The tournament begins Friday at 4:30 p.m. with Mexico versus Puerto Rico. Canada’s first game will be Friday at 7 p.m. against Curaçao.

All teams will play games the first three days, with the top four teams regrouped into an Olympic qualifier tournament.

A volleyball fan festival will be held Friday and Saturday, Sept. 18 and 19, outside the Avenir Centre. The street will be closed off to set up an outdoor volleyball court, with university teams playing on Friday. On Saturday, 16 local youth volleyball clubs will participate in outdoor games.

[MonctonRad]

Another season of Broadway in Moncton is apparently coming.



The first season was quite successful, obviously successful enough to arrange a second one.

With all the concerts, special tournaments and theatrical productions that the Avenir Centre pulls in, I honestly think we should have another hotel and a couple more restaurants in the surrounding entertainment district.

[felip_ars]

So with the new partnership with the Wildcats and RBC, is it only a matter of time before they announced the "RBC Arena"!?

RBC Centre is already taken in Darthmouth.

[MonctonRad]

Originally Posted by felip_ars

So with the new partnership with the Wildcats and RBC, is it only a matter of time before they announced the "RBC Arena"!?

RBC Centre is already taken in Darthmouth.

It would make you wonder.

There is an RBC Corporate division (RBC Direct) in Moncton, similar to the TD Corporate Centre in the old Sears at Champlain Place. If a bank was going to rebrand the Avenir Centre once the naming rights expire after next season, I would think the two prime candidates would be either RBC or TD.

[BlackYear]

I attended the NORCECA on Saturday and was extremely impressed with the game play even though Canada lost against Cuba. The crowd, guessing around 4,000, were extremely loud, enthusiastic, and amazing. Credit to the cheerleader host lady who really got the crowd into it. DJ pumping out the tunes between whistles, similar to basketball.

View outdoors from the lounge and from my row 1 seat.

[habs33]

RIVERDANCE and HADESTOWN just got announced

Originally Posted by MonctonRad

Another season of Broadway in Moncton is apparently coming.



The first season was quite successful, obviously successful enough to arrange a second one.

With all the concerts, special tournaments and theatrical productions that the Avenir Centre pulls in, I honestly think we should have another hotel and a couple more restaurants in the surrounding entertainment district.

[MonctonRad]

I went to see Hadestown (London stage production) at the Wheeler Park Cineplex a couple of months ago. It was really good. I would definitely go see it live at the Avenir Centre.

[Colouratura]

Rock Orchestra by Candlelight is the 3rd show as as add on. I renewed my subscription for just the two main shows and it was $124.46 total.