Winnipeg Unbuilt

[Wpg_Guy]

701 Ellice Avenue
Location: 701 Ellice Avenue
Developer: Daniel Serhal Serhal Consulting
Architect: 818 Architecture Inc
Status: Canceled - Lot for sale
Documents: Rezoning, Conditional Use, Variance - January 28, 2025
Media: Support, concern for clerkless hotel plan in West End-Winnipeg Free Press
Description: A proposed six-storey mixed-use development is advancing at 701 Ellice Avenue in Winnipeg's West End, on a long-vacant site that previously hosted the Discount Everything store (demolished in 2021 after decades as an auto-related business and video rental spot). The project envisions a ground-floor podium with two retail units to enliven the busy Ellice Avenue corridor, followed by 36 digitally managed hotel rooms across floors 2 through 4—operated with minimal on-site staff who attend only as needed for housekeeping, maintenance, and operations—and topped by 14 residential dwelling units on the fifth and sixth floors. This innovative "clerkless" or digital hotel concept, one of the first of its kind in the city, has sparked both enthusiasm for injecting new retail, short-term lodging, and housing into an area hungry for investment and revitalization, as well as some community concerns over potential impacts.
Permits:

[Wpg_Guy]

158 Oxford Street
Location: 158 Oxford Street
Neighbourhood: Wellington Crescent - River Heights-Fort Garry Ward (City Centre Community Committee)
Developer: Paris Developments
Architect: 818 Architecture Inc.
Status: Rejected

The City Centre Community Committee on February 23, 2026 did not concur in the recommendation of the Winnipeg Public Service and recommended that the application and proposed by-law for rezoning under File DAZ 227/2025 [c/r DAV 260504/2025D] be rejected.

Documents: Rezoning, Variance – February 23, 2026
Media: One Academy Road project supported, another rejected–Winnipeg Free Press Mar 2026
Description: The property at 158 Oxford Street is situated in the Wellington Crescent neighbourhood within Winnipeg's River Heights - Fort Garry ward. This established, tree-lined area is renowned for its stately homes and mature character along the Assiniboine River. Spanning 7,200 square feet, the site currently features a single-family dwelling constructed in 1951, with access provided via a paved back lane. Under the City's Complete Communities Direction Strategy 2.0, the location falls within the “Established Neighbourhoods – Mature Community” policy area, which emphasizes preserving the vitality and character of such longstanding residential zones. The development proposal calls for demolishing the existing house to make way for a new three-storey residential building approximately 34 feet tall, containing six dwelling units. The structure would measure roughly 42 feet wide by 55 feet long, featuring a primary entrance on the front façade facing Oxford Street. The design incorporates varied cladding materials—such as fibre cement and vertical steel siding—for visual interest, along with front balconies on all six units overlooking the street. Parking would consist of six stalls at the rear, accessed from the lane. The site plan also includes thoughtful landscaping, incorporating 9 trees and 27 shrubs throughout the property.
Permits:

[Wpg_Guy]

711 Brock Street
Location: 707 and 711 Brock Street
Neighbourhood: Central River Heights - River Heights-Fort Garry Ward (City Centre Community Committee)
Developer: Antonio Cuda and Marcella Cuda
Architect: Chagas Architect + Development Inc.
Status: Rejected

November 24, 2025 The City Centre Community Committee did not concur in the recommendation of the Winnipeg Public Service and recommended the application and proposed by-law for subdivision and rezoning under File DASZ 33/2025 [c/r DAV 211638/2025D] be rejected.

Documents: Subdivision and Rezoning & Variance November 24, 2025
Media:
Renderings
Description: A local developer is proposing a new mixed-use building on the southeast corner of the property. The four-story, 45-foot-tall building would include 17 apartments and one ground-floor commercial space. The exterior will feature a modern look with a combination of brick, siding, and composite panels. Parking for 12 vehicles will be tucked inside the building and accessed from the rear lane, keeping the street free of cars. To make the project possible, the developer needs to combine two existing lots into one and rezone the property to Residential Mixed Use (RMU), a zoning that specifically allows homes and businesses together in the same building.
Permits:

[Wpg_Guy]

738 Rue St. Joseph
Location: 738 Rue St. Joseph, St. Boniface, Winnipeg, MB
Neighbourhood: St. Boniface Ward (Riel Community Committee)
Developer: Edison Properties
Architect: MMP Architects
Status: Stalled
Renderings
Media: Consultation process for old Parmalat site ramps up -Winnipeg Free Press Nov 2020 | Ancien site de l'usine Parmalat : un projet et plusieurs inquiétudes-Radio-Canada
Description: Edison Properties is considering an application to rezone the vacant parcel so that it can eventually accommodate multi-family development.
Permits:

[Wpg_Guy]

LeParc I & II
Location: 3280/ 3290 Pembina Highway
Neighbourhood: St. Norbert - Seine River Ward (Riel Community Committee)
Developer:
Architect: Affinity Architecture Inc.
Status: Stalled
Documents:
Media:
Description: Standing at the threshold St. Norbert, Manitoba this 2 phase luxury condominium development boasts spacious layouts and river views for the majority of its suites. Each phase features 5 residential floors, and 33 suites, along with 2 levels of below grade parking.

[Wpg_Guy]

By-law No. 46/2021 has not come into force, the subdivision, rezoning and variance have expired.

The Grosvenor Manor
Location: 880 Grosvenor Ave, Winnipeg, MB
Neighbourhood: McMillan - Fort Rouge - East Fort Garry Ward (City Centre Community Committee)
Developer: Ventura Developments
Architect: Prairie Architects
Status: Extension of Time – June 25, 2024

On May 6, 2024, the Applicant, Ventura Developments Inc., Tim Comack, on behalf of the Owner, Grosvenor Apartment Holdings Inc. applied for an Extension of Time application and requested that the time limit to satisfy the Coming into Force provisions of By-law No. 46/2021 be extended to May 27, 2025 in order to complete the required registrations.

Documents: Subdivision and Rezoning November 27, 2020 | | Variance-June 25, 2024
Media:
Renderings
Description: Development plans are for a 5 storey 26 unit multi-family residential building at the corner of Grosvenor Ave & Wentworth St.
Permits:

[Wpg_Guy]

134 Plaza Drive
Location:134 Plaza Drive
Developer: Ventura Developments
Architect: Prairie Architects Inc.
Status: Cancelled
Documents: Subdivision and Rezoning September 23, 2024 | Variance DAV 144204/2024D
Media:
Description: The applicant seeks a rezoning and subdivision to create two lots in order to construct two 13 storey tower buildings with a total of 493 dwelling units. Lot 1 will facilitate the construction of a multi-family building with 273 units. Lot 2 will facilitate the construction of a multi-family building with 220 units. The existing building onsite will be demolished.

[jim_bred]

Originally Posted by Wpg_Guy

LeParc I & II
Location: 3280/ 3290 Pembina Highway
Neighbourhood: St. Norbert - Seine River Ward (Riel Community Committee)
Developer:
Architect: Affinity Architecture Inc.
Status: Stalled
Documents:
Media:
Description: Standing at the threshold St. Norbert, Manitoba this 2 phase luxury condominium development boasts spacious layouts and river views for the majority of its suites. Each phase features 5 residential floors, and 33 suites, along with 2 levels of below grade parking.

Disappointing.

I always drive by that lot and wish there was something there.

[Biff]

Apparently the Grassie projects from the previous page are going to the Municipal Board to appeal the City's decision.

[Biff]

The 134 Plaza Drive project has been cancelled by the development team listed by Wpg_Guy.

The development has been purchased by Carrington and will be built as twin 15 storey towers now.

[Wpg_Guy]

Originally Posted by jim_bred

Disappointing.

I always drive by that lot and wish there was something there.

Multi-family development in St. Norbert is at a standstill and will likely remain so for several years. Multiple projects have already been cancelled after developers were told the existing sewer system has reached capacity and cannot support any larger developments.

[Wpg_Guy]

Originally Posted by Biff

Apparently the Grassie projects from the previous page are going to the Municipal Board to appeal the City's decision.

Interesting, thanks for the info.

[cheswick]

Pretty sure this thing is dead:


Amber Corners on Pipeline at Templeton. Been a hole in the ground for 4 years and the signage was removed.

[neutroniks]

Originally Posted by Wpg_Guy

701 Ellice Avenue
Location: 701 Ellice Avenue
Developer: Daniel Serhal Serhal Consulting
Architect: 818 Architecture Inc
Status: Canceled - Lot for sale
Documents: Rezoning, Conditional Use, Variance - January 28, 2025
Media: Support, concern for clerkless hotel plan in West End-Winnipeg Free Press
Description: A proposed six-storey mixed-use development is advancing at 701 Ellice Avenue in Winnipeg's West End, on a long-vacant site that previously hosted the Discount Everything store (demolished in 2021 after decades as an auto-related business and video rental spot). The project envisions a ground-floor podium with two retail units to enliven the busy Ellice Avenue corridor, followed by 36 digitally managed hotel rooms across floors 2 through 4—operated with minimal on-site staff who attend only as needed for housekeeping, maintenance, and operations—and topped by 14 residential dwelling units on the fifth and sixth floors. This innovative "clerkless" or digital hotel concept, one of the first of its kind in the city, has sparked both enthusiasm for injecting new retail, short-term lodging, and housing into an area hungry for investment and revitalization, as well as some community concerns over potential impacts.
Permits:

This would be great, but maybe in a better location like the Village or other tourist heavy areas.

[neutroniks]

Originally Posted by cheswick

Pretty sure this thing is dead:


Amber Corners on Pipeline at Templeton. Been a hole in the ground for 4 years and the signage was removed.

Damn, I thought it was just postponed due to the pandemic. Sucks if this is true.

[peg]

Was looking for the original visualizations for the Portage and Main concourse, and I stumbled on this unbuilt version of 360 Main.

I had never seen this one before! Love the oil paint aesthetic.

Interesting that they were going to keep one of the original buildings (not sure what that block was called)... but then put a parkade fronting main

[TRiToNDREyJA]

Originally Posted by trueviking

Love it!
I could fill this entire thread with my own work...a few samples off hand. I'll see what else I can find.

IMAGES...

Wow. I never knew of this thread till today, and read the whole thing. So cool to see all of the proposals, especially the ones that were from before I was old enough to be on the internet.

Bittersweet second-hand feelings seeing all of the work that can go into these from the architects, all to end up unbuilt. Seeing that the dreaming is clearly there is nice though.

Living vicariously through professionals in your field is something I'll continue to do. The good, the bad, and the sobering alike. If I put myself through architecture school in my lifetime at this point, it'll be at the end of my other career.

P.S, some of these in your post are fucking beautiful Vike, my god!

[TRiToNDREyJA]

Originally Posted by peg

Was looking for the original visualizations for the Portage and Main concourse...

I tried to find those too after the recent mention of underground nirvana haha. I hope somebody finds something.

[cllew]

I wonder if there are any renderings of the initial presentation of the first Portage and Main concept hidden somewhere in the City of Winnipeg archives.

If there was a meeting about it, the renderings would have probably have been in the archived minutes.

[Andy6]

Originally Posted by peg

Was looking for the original visualizations for the Portage and Main concourse, and I stumbled on this unbuilt version of 360 Main.

I had never seen this one before! Love the oil paint aesthetic.

Interesting that they were going to keep one of the original buildings (not sure what that block was called)... but then put a parkade fronting main

That was the Great West Permanent Loan Co. building, not related to the life insurance company. The company collapsed in the 1920s and its executives, who were high society Winnipeggers, ended up in Stony Mountain after being convicted of fraud. Although extremely dull looking, this actually seems better than what they ended up doing, which was the smaller bank building on the P&M corner with the office tower behind - this was intended to create a more human scale but ended up contributing to the lifelessness of the whole intersection.