From Retail Insider
https://retail-insider.com/retail-inside...rts-growth-strategy-with-discount-focus/
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Empire Co. Ltd. is making a significant bet on the future of discount grocery retailing in Canada.
The parent company of Sobeys, Safeway, FreshCo, Farm Boy and IGA plans to open 70 new stores over the next three years, with more than three-quarters of those locations expected to operate under discount banners.
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Empire plans to open more than 20 stores during fiscal 2027 alone. The company also expects to complete approximately 90 real estate projects annually through a combination of new stores, renovations and conversions
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Much of Empire’s planned expansion is expected to come through FreshCo, the company’s discount grocery banner.
FreshCo now operates more than 160 stores across Ontario and Western Canada and recently entered Atlantic Canada, where Empire opened three locations during fiscal 2026. Management believes there is still considerable room for expansion across multiple regions, particularly in markets where discount grocery remains underrepresented within its network.
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With 70 new stores planned over the next three years, and with
FreshCo entering the Atlantic Canadian market, I think it is a slam dunk that we will see at least one of these stores in greater Moncton over the next few years.
The question is where?
- Sobeys owns land in Magnetic Hill (enough for a full retail plaza). Could a FreshCo come here? The article also stated that Empire wanted to invest more on their pharmacy side (Lawtons), and, if a decision were made to build at Magnetic Hill, a Lawtons could be built out there at the same time
- Uptown Dieppe/Harrisville is also missing a Sobeys presence. A Sobeys or FreshCo out there would also make a lot of sense.
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Josh mentioned that the current Sobeys in Shediac is under-built. Could this be converted to a FreshCo, with the main Sobeys being relocated elsewhere, like to Ohio Road?
With Superstore building at least one new No Frills at Emmerson Park, and rumours for as many as three stores planned for the metro area, it would make sense for Empire to meet this threat with similar expansion plans. I think at least one and possibly two Fresh Cos are on the way.......