Posted May 26, 2026, 11:04 PM
|
|
Registered User
|
|
Join Date: Dec 2015
Posts: 15,532
|
|
Quote:
Originally Posted by Chappnw
Well, without so much as a “hey Vancouver ������,” Fitzrovia quietly strolls into town and posts their General Manager for Senakw… at $95–125k. Bold move, considering that’s far under market for the most senior on-site role at one of the most complex residential communities we’ll see in this city.
Industry chatter always had us thinking they paid true market wages…especially with their Toronto flash, big branding, and “we do it differently” narrative. But from the outside? This feels… off. When your first leadership posting comes in low, it raises more eyebrows than excitement. Maybe it’s an OP Trust thing, keeping the finances tight… but would have assumed sharp oversight, solid governance, and proper resourcing.
Property management already battles infamously high turnover, and paying at market value is the bare minimum to stabilize a team, let alone attract senior talent capable of managing a project with this level of scale, politics, and operational intricacy.
If this is their opening act in Vancouver, it’ll be very interesting to watch how the operations unfold and who’s willing to take on that level of responsibility for that level of pay.
And look, you can call me greedy in this thread if you want, but let’s be honest: I’m looking out for the people who might think this role is your typical “property manager” gig. It’s not. Most PMs in Vancouver fall into that salary range already, and this position is nowhere near the same scope, responsibility, or complexity.
|
Quote:
Fitzrovia Expands Into Vancouver With First West-Coast Office
Right now, the company is focused on ramping up their Sen̓áḵw Phase I property management team, which will include 28 site team members, but Rocca says they are also currently looking into a number of development deals in Vancouver. This includes potential purpose-built rental projects, but also seniors housing opportunities, says Lisa. He says seniors housing is a “small but growing” segment of Fitzrovia’s portfolio, but one that they see flourishing.
"We see seniors housing as a natural extension of our rental platform across Canada because our aging population is growing rapidly, the market remains structurally undersupplied, and there is an opportunity to create hospitality-driven communities focused on wellness, service, and social connection rather than traditional institutional retirement models,” says Lisa.
But since opening in 2017, purpose-built rentals have largely been the name of the game for Fitzrovia. In total, they have acquired, developed, or are in the process of constructing 19 rental buildings, including projects like Sloane and Elm-Ledbury in Toronto. More recently, they launched a subsidiary company called Maddox, which purchases older rental buildings and modernizes them. In total, they have over 12,500 suites completed, acquired or in development across Canada and are on track to deliver 2,300 new homes by 2026 and an additional 3,700 by 2030.
|
https://storeys.com/fitzrovia-vancouver-expansion-west-coast/
|
Prev
Linear Mode
