NEW YORK | 665 5th Ave - Rolex USA Headquarters | 470 FT | 28 FLOORS

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https://www.6sqft.com/rolex-to-open-30-s...-office-tower-on-fifth-avenue-this-fall/

Rolex to open 30-story David Chipperfield-designed office tower on Fifth Avenue this fall






By Aaron Ginsburg
March 30, 2026

Rolex on Monday announced its new 30-story flagship at 665 Fifth Avenue will open this fall. Inspired by the watch brand’s signature fluted bezel, the building, designed by Pritzker Prize-winning architect Sir David Chipperfield, will feature a stacked facade with four terraces at each step-back. The 165,000-square-foot building will include a multi-level Rolex retail space, topped by office floors and additional retail tenants, along with amenities such as a restaurant and event space.

Chipperfield, who designed the condominium The Bryant in 2017, won a competition to rebuild the U.S. Rolex headquarters in 2019. The new tower replaces the 12-story building occupied by the company since the 1970s.

“In a city of towers, we have enjoyed the challenge of designing the new Rolex tower. With this project we hope to make our own contribution embodying Rolex’s values of precision, quality, and innovation as fundamental principles integrated into every aspect of the building—from its form and silhouette to its structure, materials, and the way it is built,” Chipperfield said.

n a statement, Luca Bernasconi, CEO of Rolex Watch U.S.A., Inc., said the tower reflects Rolex’s “clear commitment” to the city.

“New York City and Fifth Avenue, in particular, have long been crucial to Rolex in the US. The Rolex Building at 665 Fifth Avenue is a clear expres­sion of our enduring commitment to this city: a beautiful example of modern architecture that will serve our team and tenants, as well as welcome clients for decades to come.”