https://normanoder.substack.com/p/is-jersey-citys-journal-square-with
Is Jersey City's Journal Square, With Giant Towers, a Template for Parcel Opposite Arena?
Not really, because the sites are far larger. Also, watch out for wind impacts, and elevator problems. The only comparably dense projects to Atlantic Yards may be in Asia, not the U.S.
Norman Oder
Jun 28, 2026
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Key points
-As proposed, the towers at Site 5 would be of unprecedented density in Brooklyn, other than the recently approved 395 Flatbush Ave. Ext., more clearly in Downtown Brooklyn.
-While the Journal Square area of development-friendly Jersey City does allow residential towers with a Floor Area Ratio of 25, that’s only on sites larger than Site 5 (or 395 Flatbush Ave. Ext.).
-Those new towers in Jersey City have fewer apartments per acre than the number likely planned for Site 5.
-Such large development raises questions about elevator availability, wind impacts, and the quality of public and private amenities and open space.
-The overall proposed density of Atlantic Yards towers on the railyard blocks, more than 648 apartments per acre, seems unprecedented among projects in the United States, according to a key advocate.
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What might Atlantic Yards/Pacific Park look like under the new plan—to develop seven towers, far larger than initially approved, mostly on parcels difficult to build on—from developers Cirrus Workforce Housing and LCOR?
How does it compare to other projects?
We don’t really know, officially. An unofficial rendering is below, though it likely underestimates the scale. The tallest railyard tower is estimated at 630 feet, squeezed to fit the developers’ other stated parameters.
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In another modeling attempt, described further below, Gib Veconi—a director of the AY CDC, a leader of the BrooklynSpeaks coalition, and one of the few people paying attention to Atlantic Yards (outside those tasked for it)—estimated the tallest railyard tower at 735 feet.
Meanwhile, the developers have been cagey, unwilling to show us what the project might look like.
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Site 5 has tentative approval for 1.242 million gross square feet in two towers, thanks to an Interim Lease state officials signed in 2021, allowing the transfer of bulk from the unbuilt B1 tower, which original architect Frank Gehry dubbed “Miss Brooklyn,” from the prow of the arena across Flatbush Avenue to Site 5.
That means, I’ve suggested, at least 800 to 1,100 apartments, plus a significant amount of retail—once likened to the Time Warner Center (before that complex was renamed Deutsche Bank Center)—and, likely, a boutique hotel.
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Upon reflection, Site 5 probably would contain at least 1,100 apartments. Consider that the first two developments, the Site 5 towers and the B6 tower, are expected to contain 2,000 total apartments, with one-fourth of them affordable.
It’s hard to imagine that the residential square footage in the Site 5 towers, even after subtracting space for retail and the hotel, wouldn’t be more than in the single B6 tower.
But why should we guess? The state and the developers should explain.
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I went to Jersey City’s Journal Square neighborhood,3 where towers up to 25 FAR are allowed, to see what truly large-scale development looks like. Two key parcels are each nearly twice the size of the Site 5 footprint, well over 2 acres.
The location, as seen in the Google Earth photo below, is partly comparable to Atlantic Yards/Pacific Park, given that Journal Square is an inland rail and bus transit hub.
Meanwhile, the towers in Downtown Jersey City and the nearby waterfront, toward the back of the image, may be more comparable to Williamsburg or parts of Manhattan.
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The tallest of the three Journal Squared towers, visible at left with the white facade, is 754 feet tall and 68 stories, while the others are 633 feet and 574 feet. With 2,280,601 square feet, it has an FAR of 23.47, according to the city.4
In other words, Site 5, as proposed, might be more dense.
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