Posted Jul 24, 2025, 7:14 PM
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New Yorker for life
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Join Date: Jul 2001
Location: Borough of Jersey
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https://www.bloomberg.com/news/articles/...s-offices-at-new-fifth-avenue-skyscraper
Krispy Kreme Owner Takes Offices at New Fifth Avenue Skyscraper
By Natalie Wong
July 24, 2025
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JAB Holding Co., the investment firm behind Krispy Kreme Inc., signed a lease at a new 1,002-foot-tall tower on Manhattan’s Fifth Avenue.
The firm has signed a lease to occupy the 11th floor at 520 Fifth Ave., taking roughly 11,600 square feet (1,070 square meters) of space, according to a statement Thursday. It’s JAB’s first significant office space in New York City.
“Establishing a presence in the heart of midtown Manhattan is a meaningful milestone for our team,” Lauren Aguiar, a partner and chief legal officer at JAB, said in the statement. “We’re proud to join a development that embodies the future of work and sets a new standard for workplace culture in the city.”
JAB is an investment vehicle for the Reimann family, whose wealth stems from the 19th-century founding of German industrial-chemical maker Benckiser. JAB has made a variety of bets in the consumer space, including buying Peet’s Coffee, Panera Bread and Pret A Manger.
The owner of 520 Fifth Ave., New York-based Rabina, has signed leases for nearly 30,000 square feet of space. The office tenants — the first at the building — include New York-based private equity firm Ancient and a biotechnology hedge fund. They’re expected to move in starting later this year.
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The offices at 520 Fifth, located at Fifth Ave. and West 43rd St., range from 6,800- to 12,300-square-feet spanning 25 floors with private terraces and operable windows.
“The response to 520 Fifth Ave. has been remarkable,” said Benjamin Bass, vice chairman of Jones Lang LaSalle Inc., which handles leasing for the building’s office space. “As momentum continues and the project gets closer to delivery, we are seeing strong interest from prospective tenants, with active negotiations underway on several other office floors.”
The tower, which is steps from Bryant Park and Grand Central Terminal, also includes 100 luxury condominium residences and Moss, a private members’ club.
Residential sales launched in April of last year and more than 90% of the units have been sold.
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