988 W Broadway | 40.2m | 10Fl | Completed

[djh]

Originally Posted by Feathered Friend

Next week Wendy's will open its doors at Broadway & Oak, occupying a storefront in the Industrial Alliance building that has sat vacant since Johnny Rockets left Canada in 2022.

https://x.com/City_Duo/status/1946669619034603637

Aah, so THAT'S what "iA" stands for! After all these years walking past that random logo - two letters and an elephant - I finally know what they do!

It's so dumb when companies have names that are acronyms or abbreviations and then use that to advertise. Nobody knows what the thing is unless they already know what the thing is, so they're not going to win any more new customers, just confused faces and then they're instantly forgotten.

[RedArbutus]

Huh? They don't sell elephants?

[jollyburger]

In 1992, as we celebrated our centennial, iA Financial Group adopted the elephant as a symbol to represent the company. The elephant shares qualities with the company: wisdom gained through experience, attentiveness, a sense of responsibility, family values, strength and stability.

Over the years, the elephant has gradually been incorporated into the iA Financial Group brand. Today, the elephant is still present in the logos of iA Financial Group and its subsidiaries. Its comforting presence provides support to the message we are communicating, regardless of its placement.

https://ia.ca/about-us/brand-image

Founded in 1892 in Quebec. $13.4 billion market cap.

https://en.wikipedia.org/wiki/IA_Financial_Group