Quote:
Originally Posted by r18tdi
The area has a ton of foot traffic and is surrounded by hotels on nearly all sides. Yes it's small and a bit of hassle for suburban drivers who have to park in many nearby public garages (the horror), but I wouldn't say the location is bad.
|
I think for a casino as small as that one for the audience it is trying to target is contributing to the lack of people showing up.
If locals are going to haul ass to downtown to go to a casino, there just isn't as much incentive to go to one as small as that one in that particular part of downtown. If you are driving, it's a pain to get there because you have to battle traffic, then pay out the ass for parking. Why would you do that when you can just go to Rosemont?
And yes, there are hotels galore, but who are the tourists who stay in downtown Chicago to go to a small temporary casino to gamble? I'm sure there are some, but clearly not enough to make the numbers work in the way they predicted.
The permanent casino will be much closer to the highway, and it will be a destination people will probably want to go check out. If it's designed well and there are fun things to checkout besides gambling, that's different.
I'm not arguing against the River North location, I'm just highlighting why I think it's struggled to get people in the door. I've been there once and wasn't super impressed.
EDIT - I would add you need to look at the things that attract people - They go to them to get an experience. The Starbucks on Michigan Ave is the world's largest Starbucks that offers an experience. People love to go to places like that because it offers something unique. I have faith that the permanent location will offer a cool experience on the River, but the temporary location just feels underwhelming and not worth going to more than once.