To me Roots seems like the natural successor to keep the Bay branded stripe blankets and clothing. I have no idea how that sort of thing works though - just buying the rights to a certain aspect of a company.
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"But a city can be smothered by too much reverence for its past. The skyline must keep acquiring new peaks, because the day we consider it complete and untouchable is the day the city begins to die." - Justin Davidson - May 2010 Issue of New York
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