Quote:
Originally Posted by ScreamingViking
How many pine for "John Labatt Centre"? I think I recall some backlash when the name was changed to reflect a beer label of American origin.
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Surprisingly a lot, based on the radio station FB pages. Many do seem to think that was a name put on the place by the city as a memorial for John Labatt, rather than it actually being the name Labatt Breweries paid to put on the building. It was a good name, and the shortened JLC rolled off the tongue nicely. Of course, now the question is what are we going to call it as a shortform? The Clip (CLP), CanLife? Just spell out CLP as we did JLC?
Will be curious to see what the fee is, as I know Labatts paid $6.4 million for the second 10 year cycle where they renamed it Budweiser Gardens. Wonder if Labatts was still in on this and were outbid by Canada Life or if they didn't make a competitive bid to retain the rights.
I think part of the problem people have with this is that while both companies have long histories in London, dating back 150 or more years, Labatts is still called Labatts here (and even when the arena was renamed Budweiser Gardens, people could accept that Bud was the main beer brewed in town), even with it's foreign ownership. London Life was taken over by Great West Life and now known as Canada Life, and that name doesn't really resonate with people here who don't work there (and even many who do work there still call it London Life).
For me, I don't care. I never get uptight when a building changes from one corporate name to the next. Especially a building like this that has always had a naming sponsor. We aren't talking about historic buildings like Montreal Forum or Maple Leaf Gardens all of a sudden selling their naming rights to Lululemon or something lol. I mean, it could have been cool if 7-11 came along and sponsored it as the Slurpee Center, so we could get a real rivalry going with Kingston in the Slush Puppie Place lol.