Quote:
Originally Posted by josh_cat_eyes
I don’t believe so, I think just the new red and blue logo will be implemented with the Dominion name.
Another thing of note, internally, Atlantic Superstore has always been Real Atlantic Superstore, so I am curious if with this new roll out it will be changed on signage and stuff. If the door dash picture is any hint, I would say that it will have Real in the branding going forward.
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yeah, I remember a long, long time ago there were "Real Atlantic Superstores" in the region, even before they just went with "Superstore" or "Atlantic Superstore". Pretty sure the one next to Champlain Place was originally "Real Atlantic", as well as when it was in Regent Mall oh so long ago.
So I guess this rebranding is just a cheap way to get a refresh. No need to do much in the stores, order new (reusuable) bags and change the receipt banner, and online portals and everything else mostly stays the same.