Quote:
Originally Posted by RC14
Allot of people have been making this point but I think it's the other way around. Of course winning is important but I also think that, in a way, the name and branding are the team. There are teams that have loyal fans even during their terrible years. For example, the 76ers cerca 10 years ago, 49ers cerca 8 years ago and the Chicago Cubs for over 100 years.
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Team name and branding really don't have anything to do with that team's following, it's a mixture of history, success, community outreach and the market itself. The LA Chargers have no following in Los Angeles, and a change in team name and branding wouldn't do a bit of difference. The New Orleans basketball team was the Jazz, then they got the Hornets, then they now have the Pelicans name... They're not any more or less popular as the Pelicans as they are the Hornets, just depends on the success of the team.
People here won't decide to support or not support the team based on the name or branding. They may choose to buy less or more merchandise based on that, but the overall support of the team has nothing to do with the name. You'll support the players if you like them, or if they're winning.
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