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Originally Posted by animatedmartian
I always thought Hudson's was just a placeholder name simply because it was the former Hudson's site. Kinda surprised they even attempted to trademark it.
I assumed it would just end up being named by its address (1208 Woodward) or whatever major company eventually occupies the office space.
I'm not entirely a fan of forever calling it Hudson's. The name is cemented as Hudson's Department Store and many Detroiters have memories attached to that.
On the one hand, I'm kinda glad Bedrock didn't get the the trademark, but on the other hand, I could see why they'd see it as effective marketing.
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I like a the idea of link to the Hudsons due to the foundation of the old building being used for the parking garage that the podium was built on. That said Hudsons as it were is dead and gone. A piece of history tied deeply to the heart of old Detroit.
If the trademark issue was about the old Hudsons Department stores name it wouldn’t have bothered using the Hudsons brand to market the new property is a marketing ploy. I don’t like seeing history recycled for commercial gain if there’s little to no connection.
The placeholder name Hudsons Tower has been floated to gauge public reaction and interest in the project. I’m not actually surprised that there is a trademark issue I’m not well versed in trademark law so I suppose it was naive of me to think Macy’s would be the hurdle as the successor company.
It just rubbed me the wrong way the way this unfolded. The reasons cited are restaurants which appear permanently closed and as well as a restaurant. It’s too close imo to not wanting to diffuse use of western manhattans claim to Hudson(s) due to the River and world famous Hudson Yards.
Times change and outside of Detroit there likely could be some branding confusion. I still like the idea of including a reference to Hudson’s into the final name it does seem like reaching to claim the site as Hudsons or Hudson’s. That said the project at its core has been in a way to rebuild a new focal point iconic development that replaces some of what Detroit lost with Hudson’s.
I think I probably overreacted a bit as I don’t particularly think Hudson(s) is a great name for the finished peace or Hudsons Detroit. I suppose it’s just a visceral reaction to the possibility of closing the door on the use of Hudsons in the name. I wouldn’t mind something like Hudson’s Place or Hudson’s Center it matches the sprit of the project.