Posted Oct 18, 2023, 6:20 PM
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Modulator
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Join Date: Nov 2013
Location: Phoenix, AZ
Posts: 4,513
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Quote:
Originally Posted by ASU Diablo
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BizJ is getting harder to get articles, but here you go 
Quote:
Arizona's Verde Investments looks to 'redefine' the old Fiesta Mall site in Mesa
By Ron Davis – Reporter , Phoenix Business Journal
Oct 17, 2023
The site of a once-iconic mall could be rebooted as a major gathering point in the East Valley once again.
Verde Investments Inc. proposes to do just that at the site of the closed — and mostly demolished — Fiesta Mall in Mesa. The Tempe-based company filed a rezoning application with the city of Mesa to shift the zoning from Limited Commercial to Infill District-2 which would make way for a mixed-use development.
Verde — which is owned by Valley businessman Ernest Garcia II, the biggest shareholder of Tempe online vehicle retailer Carvana Co. and wealthiest person in the state — controls the 80-acre site.
In March, Verde filed pre-submittal documents to the city of Mesa that loosely outlined how it would redevelop the parcel on the southwest corner of Southern Avenue and Alma School Road, directly off the U.S. 60 freeway. The proposal included turning the site into new retail, up to 4,000 multifamily units, flex office and open green space.
Verde on Oct. 16 filed new project documents that outlined more specifics. Verde proposed building up to 4,000 apartment units but also up to 750,000 square feet of office space; 1.1 million square feet for commercial use including a hotel; and more than 520,000 square feet of open space.
Those proposed plans come with a new project name: Fiesta Redefined.
“The vision for Fiesta Redefined is exactly what our name implies: Verde intends to completely redefine this 80-acre parcel, changing it from a sea of concrete into a live-work-play community unparalleled in the East Valley,” said David Leibowitz, a spokesman for Verde on this project, in a statement. “Imagine a walkable, bike-friendly, outdoor mixed-use environment teeming with open space – a place where Mesa residents can walk to work, take the dogs out to the Village Green, then stroll to dinner, shopping or to check out live music.”
The mall, which was built in the 1970s, was a hit with local shoppers and played a major role in the Valley’s retail economy in the ‘80s, ‘90s and early 2000s. But as fewer consumers frequented shopping malls with the rise of online shopping, Fiesta Mall struggled and eventually every store on the site closed.
Bill Jabjiniak, Mesa's outgoing director of economic development, previously told the Phoenix Business Journal that a "comprehensive vision" was what he was looking for in a proposal to redevelop the site.
“The potential for Fiesta Redefined — the partners it can attract and what the redevelopment can add to the quality of life and the economy in Mesa – feels limitless,” Leibowitz added in a statement. “The team Verde has assembled looks forward to working with the city, residents and Mesa leaders to make sure everyone benefits from what comes next for a location that has meant so much to many of us for decades.”
Verde is working with Scottsdale law firm Berry Riddell LLC to be its land-use attorney for the project. Texas-based Nelsen Partners, which has an office in Scottsdale, is the architect for Fiesta Reimagined. Nelsen has worked on several high-profile projects in the past few years, including the ongoing redevelopment of Paradise Valley Mall. Mesa-based Hubbard Engineering is the civil engineer.
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Source: https://www.bizjournals.com/phoenix/news...stments-reimagined-fiesta-mall-mesa.html
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thanks anyways!
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