Argos president Manning has plenty to be happy with, on and off the football field
Dan Ralph Canadian Press October 20, 2023
Toronto’s on-field success is impacting its fortunes off it. The Argos’ average attendance is 14,655, up significantly from 11,433 last year and 8,603 in 2021 when play resumed after the global pandemic forced the CFL to cancel the 2020 campaign.
“There’s a lot of positive momentum for the Argos right now,” Manning said in a wide-ranging interview. “With any organization, you obviously want to win on the field but when you do, you want to be able to capitalize on that.
“We’ve seen over the last two seasons just such a surge in popularity with our tickets, merchandise and TV viewership. It’s really exciting that things are progressing in the right way, both on and off the field.”
Manning said Toronto’s group-ticket sales are up 42 per cent over 2022 while season and single-game figures have both increased roughly 15 per cent. But he added Argos merchandise sales have increased 43 per cent, with the franchise leading the CFL in that category on a per-capita basis.
Toronto fans are reportedly spending over $7 per game on merchandise compared to $3-to-$5 on average across the CFL. It certainly hasn’t been hard to notice at home games the abundance of Argos fans donning first-year starter Chad Kelly’s No. 12 jersey.
“(Two) years ago I was at a game with my oldest son, John, and he said, ‘Dad, you know you have a problem when all the jerseys in the stadium are of your GM,”‘ Manning said in reference to the No. 31 current general manager Mike (Pinball) Clemons donned as a player. “It was an interesting observation.
“Now we have a legitimate star (in Kelly) and people are getting into it. The thing I always respect about the Argos is we have this diehard group of fans that’s followed this team for decades, but what we’re starting to see now is new fans coming into the building and that’s what’s most exciting for us.”
Manning said Toronto’s television viewership is up a whopping 164 per cent in the crucial 25-to-54 age demographic within Ontario and 46 per cent nationally.