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Originally Posted by Ozabald
Something has broken. Or perhaps, this is the true size of the market which can support NHL hockey; which will not be good for the long term future of the team.
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In 2011, things were different. The ticket prices and concessions were far cheaper. The dollar was on par. Attendance problems only started after COVID, and TNSE has been brutal in terms of game day experience and customer service. This creates a perfect storm for loss of interest in going to Jets games.
Winnipeg in itself, has grown from 745,000 in 2011 to 900,000 today, which is a higher growth than most metro areas in North America.
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Likely Quebec City would have the same issues; though their market catchment area is larger than Winnipeg and they can play the card of being the Quebecois(e) team. Realistically, the only market to support another team in Canada is the GTA.
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This is simply not true. Winnipeg has outpaced Quebec City in population growth for the past 15 years, and now has nearly 40,000 more people than Quebec. Additionally, there were numerous studies conducted in the 80s/90s in the aftermath of Saskatoon buying the St.Louis Blues in 1983 (the NHL vetoed the sale, and took control of the team temporarily).
It was found that very few (1% of ticket holders) were from outside the Winnipeg CMA area. There was a notion that people all over Saskatchewan would attend the Saskatoon Blues games, however market research had proven this false for games on weekdays (the majority of games).
It was the same for Quebec. if we were looking at 100km radius, I have no doubt that Quebec would have more people than Winnipeg, but the problem is that only 150-200 people would make the journey outside the CMA. As for being a "Quebecois" team, this would work against the Nordiques. One of the reasons the NHL was leery of the group trying to bring back the Nordiques, was that he was an admitted separatist. It should be noted that one of the reason people dreaded playing in Quebec in the 80s and 90s, was of the language barrier. Since that time, there was far fewer French Canadians in the NHL.
Also of note, around 2011, a research group had determined that Canada could support up to 11 teams (Quebec City, Hamilton, GTA 2, and a second team in the Montreal area). This is no longer the case. It's probable that Toronto could probably support two NHL teams, but good luck convincing the Leafs to share their territory with a new team, unless they are given well north of one Billion dollars in territory fees.