Quote:
Originally Posted by thoughtsandrobots
Oakland, San Diego, St. Louis... or Toronto? Really?
Teams are becoming brands more than teams. The NFL understands marketing. If Oakland or San Diego or St. Louis expands the NFL brand throughout the world more than Toronto, where in the future all sports will stream from all places... then the NFL will go there. I think sports is growing beyond TV numbers. There is a planet to be had.
Why do the Raptors have Chinese New Year jerseys? Locals? No. The Raptors brand is growing throughout the world. China is to be had.
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But by this logic, Toronto wouldn't even be number one to expand the game worldwide. London, Mexico City, and former NFL Europa cities would grow the game more worldwide than a team in Toronto.
Worldwide appeal is only one piece of the pie for the NFL. Not a single Canadian, or Chinese mainlander, is going to say "oh Toronto has a team now, I better get it on this!" The one thing Toronto lacks is proven fan support for football, and while everyone wants to point to the Jays and Raptors as proof Toronto supports their teams the city completely fails in the two most relevant areas: CFL support and the Bills series. Do you really think Toronto would be a better home for the NFL than Oakland, a city with a long NFL history and a team that is so well known largely for their fans? I can't see it happening. Placing Toronto over these American cities just proves how overenthusiastic we are.