Quote:
Originally Posted by Mazrim
Eh, I'm sure the people able to angrily tweet at the airport from the floor could have stopped and read this sign on their way over to their gate too.
|
They could have. But they didn't. Clearly. Just like many, many other people who have expressed emotions ranging from disappointment to outright anger when they've experienced the new terminal.
So, YYC put up a sign and posted instructions on YouTube. Great.
Now, when people don't read the sign or study the video, YYC could either say "the customer is wrong, and we're smarter than they are" and do nothing.
Or they could realize that their building design is not intuitive, that their customers have been conditioned by years of travel to go directly to their gates (and that they need to do something
significant to overcome that behaviour), and that their existing signage is inadequate. And own up to the issue and actually implement some effective changes.
But back to your sign.
By the time the passenger gets from curb to check-in to CATSA to USCBP to Duty Free to the shopping/food area . . . that sign you posted is probably about sign # 187 that they will have encountered on their path. Plus they will have gone through five or more somewhat complicated processes (self check-in, self bag drop, CATSA Plus, using the CBP kiosk, and then the CBP officer grilling). If they're connecting from somewhere else, their journey will have already been that much more of a sensory overload, as they've had to find their way from their arrival gate plus figure out the golf-cart-transit system.
So, after all that, they're stupid because they didn't notice one innocuous looking sign ... and stop to read and fully digest the paragraph? Or rather is it understandable that they've stopped noticing signs, and just want to get to their gate (as they've always done) and find somewhere to sit and relax.
I've walked through countless airports. I can guarantee that I haven't even noticed the vast majority of signs, much less stopped to read them. I'd have to arrive an hour earlier for a flight if I was to stop and peruse every sign just in case it was giving me some sort of important instructions about how to "use" their building. Airports are so full of signage that they all just become a blur at some point.
As I said earlier, I'll really only look at signs if (1) I need to pee or (2) I want to know which direction my gate is. I'll only read signs if I need information that I'd expect to find on a sign.
If you put up a an
advert-looking sign like the YYC example you posted - and it contains a full paragraph to read - no, I'm not going to stop and read it. I really doubt few people will. I'd walk right on by that thing, just like I would have done to the previous 186 signs that I would have encountered by that point.
There are certainly things that YYC could do with visual display that would work to fix their CTG implementation. Perhaps big-@ss monitors overhead at the entrance to the gates corridor, one separate screen for
each individual gate, clearly showing each flight there, but either saying "Do not proceed to gate yet" or "Go to gate now". That would be noticeable, and specific and clear -- with a clear 'stop' or 'go' right at the entrance. But a generic paragraph on a generic shopping-mall-looking sign? Totally forgettable and won't stand out.
(And I don't think the existing flight info screens in D/E suffice for that -- at least not at the entrance to the gates corridor. Sure, they're different than the usual airport flight info screens, to try to accomodate CTG. But, to most people, they're just going to look like regular info screens from any airport in North America. Which I think most people with either (1) smartphones with airline and/or travel apps or (2) printed boarding passes showing the gate number just ignore. I do.)