A new "brand" being created for the largest cities in Canada is hoped to catch some international attention.
The Consider Canada campaign was announced in Quebec this week at a meeting of economic development agencies from 11 of the country's biggest cities. Each are a part of C-11, an informal organization that aims to promote the cities.
A website will be a part of it, that will provide centralized access for companies interested in investing in Canadian cities.
Tim Leclair, CEO of the Saskatoon Economic Development Authority, says it was an eye opener for them to realize how much work needs to be done to promote Saskatoon and the province at an international level.
But, he says they're up to the challenge, and grouping together with other cities to grab attention will be a part of it.
http://www.saskatoonhomepage.ca/index.php?option=com_content&id=27705&task=view
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This actually shocks me that SREDA and the province thought they were doing enough international promotion. At the same time this is good that they are aware that they really need to step it up if they want to sustain growth in Saskatoon and compete with other major Canadian cities.