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Old Posted Apr 10, 2014, 10:12 PM
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Hypothalamus Hypothalamus is offline
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Join Date: May 2012
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Smile NEW YORK | 34-36 W 38th St | 199 FT | 19 FLOORS

Pinch me cause I must be dreaming... I don't mind the street set back if it has a crown like that...



Jade Hotel Taps Kaufman for Expansion That, Wow, Looks Nice
Thursday, April 10, 2014, by Hana R. Alberts

Quote:
The Jade Hotel, a boutique Prohibition-themed Greenwich Village outlet that opened in 2012, is expanding. One will be near Bryant Park, the other near the South Street Seaport, and the third in Miami, the Journal reported earlier this week. Developer Gemini Real Estate Advisors said that the Bryant Park location will be at 34-36 West 38th Street, and that the design will be inspired by early 20th-century McKim Mead & White buildings, executed by Gene Kaufman (project architect) and Atelier & Co (exterior and interior designer)—who collaborated on the first outpost, too. But wait, that Gene Kaufman? And it looks that prewar/historic/contextual/good? Well, color us surprised. Atelier & Co must be a good influence. The Bryant Park Jade is slated to open in late 2015. Meanwhile, Gemini's Seaport project is a conversion of a former Best Western at 33 Peck Slip. Atelier is on board there, too, this time working with MLG Architects on the design. The 72-roomer will open in mid-2015.



A proposed design by Atelier & Co for the Bryant Park Jade Hotel's planned "forecourt," which we think means entrance.


A proposed design by Atelier & Co for the Bryant Park Jade Hotel's planned lobby.
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