[QUOTE=miketoronto;2544662]
To be honest I don't get all the hype with some of these chains. I never shop at H&M as I find their stuff not really that great in terms of quality, and the prices are not that cheap. [QUOTE]
It is quite simple, Mike. All about price points. H&M carries current knock-off styles (stock is completely rotated every month or so and styles are copied from original designers on the runway, and put out for sale within a month and a half, all over the world.) at the cheapest price point possible. Cheaper and MUCH more current/stylish than Le Chateau for the same low-end market. So why is there so much difficulty understanding the hype behind H&M? Cheap and cheerful knock-off European design. Makes perfect sense to me why it is being "hyped". Quality has nothing to do with it when you are paying $9 for a hat. You don't really want to wear that cowboy hat for four seasons, anyhow. It is a form of disposable accessories, not investing a lot of money in good clothing that will last a lifetime.
H&M and Zara stores are pretty much the same the world over.
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Last edited by Taller Better; Jan 4, 2007 at 5:46 AM.
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