Quote:
Originally Posted by BrutallyDishonest2
I think it's quite safe to say that less people are going to the movies. I whipped up this graph for my point:
This is simply the North American population compared to box office tickets.
As you can see the trend is going downwards.
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You're right - while
overall attendance has been stable/growing slightly over the past 35 years,
per capita attendance clearly trends downward.
Per capita attendance doesn't appear to be one of the industry's performance metrics, so I'm not sure it's particularly relevant... other than to prove that a smaller portion of the population is going to movies.
As it sits, theatres':
- attendance has been stable for the last 20 years (after growing steadily for the preceding 15yrs);
- their inflation-adjusted box office revenue has been stable for the past 20 years;
- revenue per patron, and per screen is growing; and
- their gross margins are growing slightly
To the discussion at-hand: to add screens (net new) in Regina is unnecessary... I believe we have plenty. But to refresh/replace screens is quite a different discussion. I tend to stay away from Southland (
a theatre that is a 5min walk from my house) because the seats are uncomfortable, the theatre set-up is problematic (non-stadium, less legroom), the technology is dated, the concession is mediocre, etc. I drive to Normanview for a better experience.
Of course, I'm a sample size of 1... but I can say that I wouldn't drive across town to go to a movie if Southland were upgraded (not sure how they would upgrade to stadium seating), or a new theatre in the south end/downtown were built.
(
a fair argument can be made that if everyone is like me & staying away from Southland/going to Normanview instead, that demonstrates that Normanview has the capacity to handle all of Regina's movie-goers on its own. Or this proves that I'm just too particular, and that most southenders are fine going to the Southland - I'm an exception 
)