Quote:
Originally Posted by missing_middle
Simple question. Which is more realistic? Fossil fuels to tidewater or cars to tidewater?
I am not against the Ontario auto industry but:
A) Our strategy is kinda fucked. Not much beyond branch plant subsidization mainly for US export.
B) Off-continent exports are trickier than fossil fuels.
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Oil is a commodity. Yes, there are different formulations and refineries are optimized for one over the other. Fundamentally its a commodity. Getting it to tidewater and into a world market is easier. You sell it by tanker.
You need to sell those car one at a time to end consumers. That means the local OEM organization in that country.
Autos are a consumer product. The local branch of the OEM in that country will make a call and decide which models they will bring in to the country and sell. Then they will bring it in from their sister companies where its made.
When Ford was founded 100 years ago in Canada it was the parent company of the other Ford subsidiaries in the commonwealth. The CEO of Ford Australia and Ford South Africa reported to the CEO of Ford Canada. At some point that all changed and they restructured around Ford Europe, Ford North America and so on.
Our Plan A for Autos should still be to get something like the AutoPact that we had before free trade where the OEM is allowed to import/export duty free up to the market share.
If we can't get that then Plan B should be for Ford Canada to become part of Ford Europe. GM Canada to become part of GM Europe, etc. Common models and road standards across the Canada and the EU.
GM would be the weird one. GM has no manufacturing in Europe. What they sell there is fairly limited and imported.