I mean the whole thing is a bunch of marketing mumbo-jumbo. Just look at the description:
Quote:
Miami, New York, and London are defined by Landmarks. The time is now for the next Landmark to be born. The Design District will forever change not only Hamilton but Toronto as well. EMBLEM is unveiling their latest commitment to exceeding expectations.
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I mean Hamilton is clearly not on the same level of Miami, NYC, or London.. and that's fine, too. Nor will these buildings exactly be iconic, even if they are tastefully designed and generally attractive.
Also, how in the world will this building "forever change" Toronto lol? It's it's over 50km from the city. Clearly an attempt to tie the project to the Toronto condo market (likely smart marketing.. doesn't mean it makes any sense)