Google Maps Satellite View shows the lot directly north of Sunset Gordon to be a pile of dirt. That project is The Gordon. Click on the link for a high-resolution image.
http://www.americancommunities.net/w...5/Gordon.1.jpg
The design won't be winning a Pritzker Price anytime soon, but it should be a decent looking building when finished. There's a pretty good looking apartment building across the street and the beautiful Metropol is just up the block:
http://www.metropolhollywood.com/ima.../home_pic4.jpg
Now throw in Columbia Square, Palladium Towers, Millennium Hollywood, Sunset Bronson Studios, Selma and Vine, BLVD 6200, and the proposed office building next to Sunset Gordon and you have a legitimate boom!