Quote:
Originally Posted by thurmas
MLSE owning the Argos seems like just another David Braley now. They pay the bills but do nothing to try and rebuild the team and do marketing and community outreach.
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The Argos are the only team MLSE owns that actually requires any sort of marketing whatsoever. Leafs, Raps, and TFC essentially market themselves due to the sports they play. It's not really that difficult to market professional hockey, basketball, and soccer in Toronto....gridiron, on the other hand...
I can't remember if it was on this forum or elsewhere but when the Argos were purchased by MLSE a lot of people talked about the marketing heft they were bringing to the Argos. One user effectively dismissed that by saying that MLSE has never
really had to market any of its teams before in any meaningful way. The Argos would be the first.